Former BioWare writer David Gaider discussed the concept of "anti-fans," referring to players and content creators who focus on negative aspects of games, leading to campaigns of negativity before a game's release. This behavior is observed in a vocal minority that critiques upcoming titles, such as Dragon Age: The Veilguard and Assassin's Creed Shadows. The influence of these "anti-fans" extends beyond individual games, affecting the industry, as seen with the genre shift of Marathon and criticisms directed at Bungie. Gaider notes that this group seems to take pleasure in the potential financial failure of projects, which he describes as mean-spirited.