AI is being used to personalize the gaming experience by offering quick and impactful solutions. AI game development is not feared by the industry, but rather embraced to enhance games while retaining a human touch. AI technology is also helping boost retention and engagement in mobile gaming by improving specific criteria such as retention ratio, engagement, and player spending. AI monetization is driven by a targeted approach to match players with their preferred in-game items, transforming the way we experience mobile games.