The global PC market saw a 7.4% year-on-year increase in shipments during Q2 2025, totaling 67.6 million units. This growth is primarily driven by urgent business upgrades due to the impending end of support for Windows 10 in October 2025, rather than a resurgence in consumer confidence. Businesses are refreshing their PC deployments, while consumer spending on personal devices has stagnated, with many delaying upgrades until 2026. Over half of channel partners expect growth in their PC business in the latter half of 2025, with nearly a third anticipating growth exceeding 10%. Lenovo led the market with 17.0 million units shipped, followed by HP with 14.1 million units, and Dell with a slight decline of 3.0%. Apple experienced a 21.3% increase to 6.4 million units, while Asus saw an 18.4% rise. Desktop shipments increased by 9%, and notebooks rose by 7%. The market dynamics are also influenced by evolving US tariff policies, which are reshaping the PC supply chain landscape.