NGL has partnered with Mode Mobile, known for its “EarnPhone,” which allows users to earn money through everyday tasks while viewing advertisements. NGL gained popularity in late 2021, becoming a notable anonymous messaging app alongside others like LMK and YOLO, but faced controversies related to bullying and harassment. In 2022, Snapchat banned third-party apps like NGL after a lawsuit related to a suicide. NGL also reportedly sent fake messages to users, leading to a fine from the FTC and a prohibition on offering services to minors. Following the acquisition, NGL's founders will step back, and the remaining employees will integrate into Mode Mobile, which monetizes user attention through rewards for engagement in activities like listening to music or browsing the internet.