Travellers can use an AI trip planner powered by GuideGeek technology on newzealand.com, which provides real-time answers to travel inquiries and connects to a fully playable Minecraft destination created by Tourism New Zealand. The AI offers personalized travel tips based on individual interests and integrates data from over 1,000 travel information sources. The Minecraft collaboration features digital recreations of New Zealand locations, enhancing engagement and curiosity about actual sites. Since its launch in late 2024, the AI has attracted around 200,000 unique users, who engage 600% more than average visitors. The initiative promotes New Zealand's cultural heritage through collaboration with Māori groups and local businesses, supporting both popular and lesser-known destinations. Future enhancements for the AI tool may include voice assistance and itinerary sharing.