YouTube's CEO, Neal Mohan, announced at the Cannes Lions Festival that the platform will integrate the advanced Veo 3 model into its Shorts feature. This integration aims to enhance creative capabilities for users and is expected to revolutionize video generation by allowing creators to generate videos using natural language. Veo 3 will enable the creation of immersive backgrounds and complex visualizations, initially limited to six-second clips. The audio features of Veo 3 were highlighted during Google's I/O 2025 event and can be accessed through a Google AI Ultra subscription.