Many businesses are temporarily restricting website access to users in most European nations due to GDPR compliance. The GDPR, effective since May 2018, mandates strict guidelines on personal data handling, prompting companies to reassess digital strategies. Organizations are investing in technology solutions, such as consent management systems, to balance compliance with user experience. Businesses are encouraged to prioritize transparency and user trust, implement user-friendly consent mechanisms, and leverage data analytics to tailor offerings while remaining compliant.