Google Play is introducing a feature that allows users to find where to watch movies and TV shows by searching for a title in the Search tab. This feature presents a "Where to watch" card that lists various apps where the content is available for streaming, renting, or purchasing. It includes install prompts for apps not already on the user's device but does not provide rental prices, purchase costs, subscription fees, IMDb ratings, or direct YouTube links. The feature is currently rolling out and may not be immediately available to all users.