Microsoft has reduced the price of Windows 365 and is encouraging Windows 10 users to consider this option as support for Windows 10 ends on October 14, 2025. The Extended Security Updates (ESU) program allows users to receive security patches for a fee, starting at £35.60 per device per month in the UK, with costs doubling in subsequent years. Windows 365 provides access to a Windows 11 Cloud PC and offers a 20 percent discount for first-time users. Windows 365 currently costs £35.60 per user per month in the UK, €41.40 in the EU, and a similar amount in the US. Recent data shows Windows 10 holds 52.94 percent of the market share, while Windows 11 is at 43.72 percent. The offer for Windows 365 concludes on October 31, 2025.