Microsoft has announced its first Xbox co-branded handheld devices, the ROG Xbox Ally and Ally X, in collaboration with Asus, set to launch in the holiday season of 2025. Pricing details are not yet available. The Xbox Ally is designed as a generalist device, while the Xbox Ally X targets high-performance gamers, both powered by AMD processors and equipped with Windows 11. They feature Xbox-branded buttons, a gaming interface, and access to Xbox Game Pass, along with the ability to stream console libraries via Xbox Cloud Gaming and Remote Play. The user interface is similar to that of Xbox consoles, with ergonomic grips inspired by Xbox controllers. Accessibility features from Xbox and Windows will be included, and the Xbox Play Anywhere initiative will allow games to function across PC, console, and cloud platforms. The launch will occur in multiple countries, including the US, UK, Japan, and several European nations, with plans to expand to additional territories. The devices aim to provide a unified gaming library for users with both PC and Xbox consoles, enhancing the existing ecosystem. The introduction of Windows 11 is highlighted as a key feature, offering access to games not available elsewhere. The ROG Xbox Ally and Ally X are positioned to compete with existing handhelds like the Steam Deck, with a focus on appealing to both console and PC gamers. Sales of Windows PC handhelds reached approximately 1.2 million units by the end of 2024.