Microsoft has announced that individual developers can now publish their applications in the Microsoft Store without incurring any fees, eliminating the previous requirement of a one-time payment. The process has been streamlined, as developers no longer need to provide a credit card to publish their apps. This change applies to over 200 markets and was hinted at during the Build 2025 conference. While individual accounts can publish for free, company accounts still require a one-time fee. Developers must have a Microsoft account, provide identification, submit a selfie for verification, and fill out additional details to register. The Microsoft Store has evolved since its launch in 2012, now supporting various app formats and allowing developers to host apps on their own servers. Popular applications available in the store include Adobe Creative Cloud, Discord, Slack, and Spotify.