Minecraft has partnered with Boo Agency to create a new narrative for International Day of Friendship, featuring a short film about two best friends, Sully and Sally, who are separated by distance but connected through Minecraft. The film, directed by Dan French and produced with BIG Productions, showcases the game's world-building capabilities and emphasizes the theme of friendship. It was shot over two days using practical effects and visual techniques to maintain a handcrafted aesthetic. The project aligns with Minecraft's brand proposition, "Shape Your World," and aims to resonate with both new and long-time fans. The film will be accompanied by additional content distributed across Minecraft’s channels, inviting players to explore and create within the game's universe.