Microsoft is retiring the term "Microsoft Gaming," which was introduced in 2022, and will revert to using the Xbox brand as the primary identifier for all gaming-related endeavors. A memo from Xbox CEO Asha Sharma and chief content officer Matt Booty, released on April 23, acknowledges that the company's presence in the PC gaming market is lacking. The memo outlines a strategy focused on "flexible pricing," being "open to all creators," and increasing "daily active players," but lacks specific commitments or timelines. It highlights Windows as a crucial battleground for gaming, noting that it now represents more players and hours, amidst competition from platforms like Steam. The memo also reflects on Microsoft's historical challenges in executing a competitive PC gaming ecosystem and coincides with an announcement of an early-retirement buyout program for employees as the company reallocates resources toward AI initiatives.