Telegram has established an advertising model that focuses on monetizing public channels, selling ads based on channel topics rather than user identity. Revenue generated from ads is split evenly between Telegram and the channel owner, with no data-mining or behavioral targeting involved. The primary ad format is Sponsored Messages, which appear in public channels with at least 1,000 subscribers and consist of a text block and optional call-to-action button. Advertisers can purchase these ads through a self-serve portal without demographic targeting, ensuring no personal data is used for placements. Public channels are treated as independent units, with 50% of ad revenue going to channel owners, paid in Toncoin. Telegram's ad system has become more accessible by lowering minimum spend requirements. In addition to Sponsored Messages, Telegram is developing Mini Apps funded by its in-app currency, Stars. Regulatory scrutiny has increased, with various countries imposing bans or restrictions on Telegram for reasons related to content moderation and compliance, such as a temporary ban in India in June 2026 due to exam fraud investigations.