In 2025, McDonald's introduced the Minecraft Movie Meal, targeting adults who enjoy the game and collector culture. The meal includes a choice of a Big Mac Meal or a 10-piece Chicken McNuggets Meal, medium fries, and a drink, along with unique add-ons: a limited-edition Nether Flame BBQ Sauce, one of six collectible toys reimagined in Minecraft form, and a digital unlock code for exclusive Minecraft skins and a McDonaldland Add-On Pack. This offering reflects a shift towards catering to adults seeking nostalgic and intentional experiences, as food prices rise and Gen Z emerges as a significant consumer group. The meal aligns with drop culture, featuring limited availability and resale potential, similar to previous successful campaigns like the Adult Happy Meal.