Windows 11 Potential Adverts in Microsoft Store
Windows 11 may soon see an increase in adverts or suggestions, although they are likely to be in an area of the operating system that users may not pay much attention to. The Microsoft Store is the latest target for promotional activity within Windows 11, with suggestions popping up when searching for apps or games.
In the preview build 22635, Microsoft introduces store search suggestions where a flyout at the bottom of the search display recommends content that users may find interesting. However, it is unclear how these suggestions will be pitched or implemented, leaving testers in the beta channel to provide feedback on their usefulness.
While these recommendations may offer some value, they add to the growing number of nudges from Microsoft to use its own services. Whether these suggestions will make the final cut remains to be seen, but it is likely that they will become a permanent feature in Windows 11.
