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Microsoft’s latest campaign to push Windows 10 users to Windows 11 has a sinister feel to it
June 6, 2025
Microsoft’s Push for Windows 11: A Shift in Strategy
As the clock ticks down to the end of support for Windows 10, Microsoft has ramped up its messaging, urging users to transition to Windows 11. This campaign, while not overtly threatening, adopts a tone that suggests a more urgent need for action.
The impending cessation of security updates for Windows 10 has become a focal point in Microsoft’s strategy. The company now emphasizes the importance of upgrading to Windows 11—or purchasing a new PC—to “stay on the right side of risk.” This phrase, while perhaps not overtly alarming, carries an undertone that may unsettle some users.
A recent video shared on the official Windows YouTube channel serves as a reminder that support for Windows 10 will officially end on October 14. In this video, viewers are encouraged to “stay on the right side of risk” by upgrading to the capabilities offered by Windows 11 Pro PCs equipped with Intel vPro technology.
While it is true that using an unsupported operating system carries inherent risks, the approach taken by Microsoft has drawn mixed reactions. The comments section beneath the promotional video reflects a range of sentiments, with many users expressing discomfort with the tone of the messaging.
Microsoft’s latest campaign to push Windows 10 users to Windows 11 has a sinister feel to it
Microsoft’s Push for Windows 11: A Shift in Strategy
As the clock ticks down to the end of support for Windows 10, Microsoft has ramped up its messaging, urging users to transition to Windows 11. This campaign, while not overtly threatening, adopts a tone that suggests a more urgent need for action.
The impending cessation of security updates for Windows 10 has become a focal point in Microsoft’s strategy. The company now emphasizes the importance of upgrading to Windows 11—or purchasing a new PC—to “stay on the right side of risk.” This phrase, while perhaps not overtly alarming, carries an undertone that may unsettle some users.
A recent video shared on the official Windows YouTube channel serves as a reminder that support for Windows 10 will officially end on October 14. In this video, viewers are encouraged to “stay on the right side of risk” by upgrading to the capabilities offered by Windows 11 Pro PCs equipped with Intel vPro technology.
While it is true that using an unsupported operating system carries inherent risks, the approach taken by Microsoft has drawn mixed reactions. The comments section beneath the promotional video reflects a range of sentiments, with many users expressing discomfort with the tone of the messaging.