Randy Pitchford says Borderlands 4 is worth $200, but he wishes ‘they’d give it away’
August 21, 2025
Pricing Insights from Gearbox’s Randy Pitchford
Randy Pitchford, the head of Gearbox Software, recently stirred the gaming community with his remarks regarding the anticipated pricing of Borderlands 4. In a conversation with GamesRadar, Pitchford suggested that a “real fan” would be willing to pay for the game, should it be priced at that level. However, he quickly clarified that the actual price point will be set at , aligning with the current trend among major game publishers.
In a further exploration of pricing, Pitchford expressed that he believes 0 could be a reasonable price for Borderlands 4, although he humorously wished it could be offered for free. This playful commentary reflects the ongoing conversation about game pricing in an industry where consumer expectations and production costs are constantly evolving.
As the gaming landscape continues to shift, the dialogue around pricing strategies remains crucial for both developers and players. With Borderlands 4 set to launch on platforms such as Steam, the Epic Games Store, and consoles, the price tag positions it within the competitive market while still aiming to attract a dedicated fanbase eager for the next installment in the beloved franchise.
Randy Pitchford says Borderlands 4 is worth $200, but he wishes ‘they’d give it away’
Pricing Insights from Gearbox’s Randy Pitchford
Randy Pitchford, the head of Gearbox Software, recently stirred the gaming community with his remarks regarding the anticipated pricing of Borderlands 4. In a conversation with GamesRadar, Pitchford suggested that a “real fan” would be willing to pay for the game, should it be priced at that level. However, he quickly clarified that the actual price point will be set at , aligning with the current trend among major game publishers.
In a further exploration of pricing, Pitchford expressed that he believes 0 could be a reasonable price for Borderlands 4, although he humorously wished it could be offered for free. This playful commentary reflects the ongoing conversation about game pricing in an industry where consumer expectations and production costs are constantly evolving.
As the gaming landscape continues to shift, the dialogue around pricing strategies remains crucial for both developers and players. With Borderlands 4 set to launch on platforms such as Steam, the Epic Games Store, and consoles, the price tag positions it within the competitive market while still aiming to attract a dedicated fanbase eager for the next installment in the beloved franchise.