publishers Archives

AppWizard

July 12, 2026

Expensive Games Are Fueling Steam’s Most Lucrative Year

The video game industry is experiencing closures and cancellations, yet Steam is set for its most profitable year, having generated a billion in gross revenue in the first half of 2026. Steam's performance has nearly matched that of 2021, with blockbuster titles like Resident Evil Requiem, Forza Horizon 6, and Crimson Desert each earning nearly 100 million in sales. Premium pricing for new releases is a key factor in revenue growth, although new releases account for less than 20% of total sales. Asian markets, especially China, are increasingly embracing Steam, and many studios are adapting to align with its ecosystem. A significant portion of Steam's revenue comes from its back catalogue, which has seen a 6% decline in new release contributions compared to the previous year, indicating a trend towards long-tail publishing strategies.

AppWizard

July 12, 2026

Weekend PC Game Deals: GTA, Borderlands, Kingdom Come, Stray and more

The Epic Games Store is offering two free titles this week: Nova Lands and Tattoo Tycoon, available until July 16, when Echo Generation and Luto will replace them. The July Humble Choice lineup includes eight games: Sea of Stars: Sunset Edition, TUNIC, Neon White, Police Simulator: Patrol Officers, Drop Duchy - Complete Edition, Sledders, Dicefolk, and Our Adventurer Guild, available for purchase until August 4. Additionally, Humble has released two game bundles: the Narrative Bundle, featuring 12 games, and the Squad Goals bundle, which includes cooperative titles. The GOG store has ended its DRM-free summer sale but continues with standard promotions. Availability and pricing may vary by region.

AppWizard

July 11, 2026

“Compliance-in-advance is never enough to appease a zealous censor”: Robert Yang on the current challenge of bringing experimental gay games to Steam

Radiator Forever, a collection of short and experimental gay games by developer Robert Yang, has launched on Steam alongside its presence on Itch.io. Yang discussed the challenges faced by adult game creators, particularly due to payment processor issues and online regulations in the UK, which affect the viability of such games on major platforms. Users must log in to view the collection on Steam, and UK users need a valid credit card for age verification. The Steam listing is difficult to find without a direct link and is subject to geoblocking in certain regions. Yang explained that the anti-sexuality censorship campaign led by Collective Shout and payment processors prompted Itch to obscure many NSFW games. He noted that Valve has classified Radiator Forever as containing "frequent nudity and sexual content," which limits its visibility on Steam. Despite efforts to comply with content guidelines, Yang faced challenges due to perceived biases against indie developers compared to major publishers. The re-remastered collection includes enhancements like a completion percentage tracker and a tagging system for new content.

AppWizard

July 10, 2026

The next PlayStation looks more and more like a PC, and that’s not a bad thing

Sony has announced it will cease physical disc production by January 2028. A petition to reverse this decision has garnered over 200,000 signatures. A nostalgic video from PlayStation's YouTube channel has resurfaced, reflecting gamers' emotional connection to physical media. Concerns about long-term ownership of digital content have been raised, particularly after reports of purchased titles being removed from users' libraries. The trend towards digital gaming is evident, with some gamers opting for the PS5 Digital Edition for convenience. The shift may impact local retailers and the second-hand market, as well as the experiences of trading or renting games. Limited edition physical disc releases and optional disc drives for future consoles could provide a compromise for both digital and physical media enthusiasts.

BetaBeacon

July 4, 2026

AI vibration coding may be driving a surge in game releases, with 181,000 mobile games released in just six months, a 118% increase year-on-year on iOS and a 73% increase on Android.

The surge in smartphone app releases is driven by the use of 'vibe coding' and AI technology, leading to a significant increase in the number of games hitting the market.

AppWizard

July 3, 2026

A Potential Lawsuit Against Valve Might Have You Rethinking The Value Of Steam Sales

The Consumer Competition Claims Foundation (CCC), a Dutch nonprofit organization, has filed a class action claim against Valve, alleging that the company's practices are stifling competition in the PC gaming market and inflating game prices. The CCC claims that Valve enforces price-parity agreements through contracts and peer pressure, preventing game developers from offering lower prices on competing platforms. They argue that Valve's 30% commission on sales restricts studios from setting their own prices, leading to higher costs for consumers. The CCC is also concerned about Valve's requirement for microtransactions to go through the Steam Wallet, which incurs an additional 30% commission, and the practice of region-locking keys. They are seeking €220 million in damages for affected Dutch players. The CCC is currently exploring an amicable resolution with Valve and is encouraging individuals to support their cause by signing up on the GameClaim website. The CCC's claims extend beyond direct Steam purchases, affecting the entire market. The likelihood of a successful lawsuit is uncertain, as the CCC has a mixed track record in previous cases. Valve has faced legal challenges in the past, including a penalty in 2016 for misleading consumer representations, and ongoing lawsuits regarding its market dominance.

AppWizard

June 30, 2026

ESA Lobbyist Calls Private Minecraft Servers Illegal During Hearing

Jennifer Gibbons, Vice President of State Government Affairs at the Entertainment Software Association (ESA), stated during a California State Senate hearing that community servers for Minecraft and Call of Duty are "illegal" and equate to "piracy." She mentioned that the ESA has pending lawsuits against private servers and that the United States Trade Representative (USTR) has identified some private servers as notorious markets for piracy. Gibbons' comments were challenged by Assemblyman Chris Ward, who noted the existence of community servers for both games. An ESA representative later clarified that Gibbons was responding to a complex question and that private servers hosting copyrighted content without authorization infringe on the intellectual property rights of game publishers. The ESA reported a total revenue of ,614,556 in the fiscal year ending March 2025, with ,804,681 from member dues.

AppWizard

June 30, 2026

ESA Claims Private Minecraft Servers Are ‘Illegal’ and ‘Piracy’ in Stop Killing Games Hearing

The California State Senate hearing on the Protect Our Games Act raised questions about the legality of private Minecraft servers. Assemblyman Chris Ward noted that games like Minecraft and Call of Duty have successfully used community servers, while Jennifer Gibbons from the ESA argued that these servers are illegal and unapproved by Microsoft, labeling them as piracy. Gibbons stated that the ESA has two lawsuits against private servers for infringing on intellectual property rights. In contrast, Minecraft's official stance encourages the creation of third-party servers, which are vetted for compliance with community standards. The ESA maintains that private servers infringe on publishers' rights. The USTR's Notorious Market Report referenced by Gibbons does not specifically target community servers for connecting friends but focuses on those bypassing subscription services. The Protect Our Games Act did not advance but will be reconsidered. An ESA representative later clarified that private servers hosting copyrighted content without authorization infringe on publishers' rights and highlighted concerns about safety standards on these platforms.

AppWizard

June 29, 2026

Steam Week in Review: Steam sales are the best time to hoard dozens of forgotten ’90s PC gaming oddities

In 2026, Valve's Steam Summer Sale features significant discounts on popular games, such as Red Dead Redemption 2 at a 75% discount for the 14th time since January 2025, and The Witcher 3 with its fifth 95% discount since July 2024. Cyberpunk 2077 has reached a 75% discount after eight previous markdowns of 65% since June 2025. The sale includes major publishers like Ubisoft and indie titles such as Terraria and Satisfactory. Notable retro games available include I Have No Mouth And I Must Scream, Operation Body Count, Interphase, Corpse Killer, and The Dame Was Loaded. Steam's weekly sales charts show top sellers, with Meccha Chameleon achieving 10 million sales, aided by the PUBG PNC 2026 tournament.

AppWizard

June 28, 2026

From casual hobby to luxury investment: memory costs hit PC gaming hard

Two years ago, the gaming landscape was improving with affordable video games and devices like the Steam Deck making PC gaming more user-friendly. However, demand for AI data centers has disrupted manufacturing, causing component prices to rise significantly. Microsoft reported a 2.5 times increase in costs for memory and storage, leading to a 20% price hike for the Xbox Series S in the U.S. starting in August. Apple also announced a similar 20% increase on its hardware. The MSI Claw 8 EX AI+ has been launched at a price of ,499 in Australia, offering advanced gaming performance but at a steep cost. The Steam Deck remains a popular option at 9, while the ASUS ROG Ally provides alternatives for Windows users. The Nintendo Switch 2 offers a 1080p, 120Hz screen at a lower cost but lacks many major releases. Valve's Steam Machine was initially expected to start at 9, but due to the component crisis, it now starts at 9 for a 512GB model. DIY PC builds are becoming more accessible, with a recent build costing just over ,000. Consoles from Sony and Microsoft may offer better pricing for components despite recent increases. Cloud streaming services like Nvidia GeForce NOW and Xbox Game Pass are also emerging as cost-effective options.