National Video Game Day took on a delightful new flavor this year as Purina’s Beggin’ brand introduced its latest innovation: Beggin’ Blocks. Launched alongside the premiere of A Minecraft Movie, these limited-edition dog treats are inspired by the iconic visuals of the beloved game. Resembling the grassy, dirt-topped blocks that have become synonymous with Minecraft’s pixelated universe, these treats are designed to capture the imagination of both pets and their owners.
Beyond their playful appearance, Beggin’ Blocks are crafted with real bacon, ensuring the savory taste that has made the Beggin’ brand a household favorite. This new offering provides pet parents with a whimsical way to involve their dogs in the excitement surrounding the film.
Available nationwide for a limited time, Beggin’ Blocks come in two sizes: a 6-ounce bag priced at .99 and a larger 25-ounce pack for .49.
Treat Time as Bonding
While themed snacks bring joy, Purina underscores that the true value of treats lies in their ability to strengthen the bond between dogs and their owners. Dr. Annie Valuska, a pet behavior scientist at Purina, emphasizes that small moments of giving—whether as rewards during play or part of a daily routine—can have lasting benefits. “Whether you’re using dog treats during play or just giving them a well-deserved snack, the treating moment can help strengthen the bond between you and your dog,” Valuska noted.
This sentiment is echoed by Caninely, a website dedicated to dog news and lifestyle content. They highlight that treating moments extend beyond flavor; they encompass consistency and routine, fostering a sense of security and value for dogs. Jason Wilson, founder of Caninely, remarked, “Every dog deserves the best we can give. Whether you’re a new dog parent or a seasoned pro, moments like snack time are part of making your pup feel like family.” Together, these insights reveal that Beggin’ Blocks are more than just a novelty; they serve as a reminder that even playful products can enhance the everyday joy of pet ownership.
Sweepstakes Adds Extra Fun
To celebrate the launch of Beggin’ Blocks, the brand has introduced the Big Blocky Beggin’ Sweepstakes, running through October 31, 2025. This nationwide promotion adds an exciting layer for dog owners and Minecraft enthusiasts alike.
Each week for 18 weeks, one Grand Prize winner will receive:
- A digital copy of A Minecraft Movie
- A custom Beggin’-themed gaming chair inspired by Xbox Series S
- A stockpile of Beggin’ treats
- Additional surprises for both the owner and their dog
Alongside the Grand Prizes, nearly 10,000 first-prize winners will take home a digital copy of the film. Entries can be submitted online at blockysweeps.beggin.com. This sweepstakes aligns perfectly with Beggin’s broader strategy of merging pop culture with pet care, offering owners yet another reason to create shared experiences with their dogs in enjoyable and accessible ways.
About A Minecraft Movie
The dog-friendly promotion coincides with the release of A Minecraft Movie, marking the first live-action adaptation of the best-selling video game ever. Directed by Jared Hess, known for Nacho Libre, the film features a star-studded cast including Jason Momoa, Jack Black, Emma Myers, Danielle Brooks, Sebastian Eugene Hansen, and Jennifer Coolidge.
The narrative follows a group of misfit characters who find themselves transported from the real world into Minecraft’s blocky Overworld. To navigate their way back home, they must learn to survive, craft, and cooperate while facing off against iconic foes like Piglins and Zombies. With Hess at the helm and a blend of comedy, adventure, and family appeal, the movie aims to capture the spirit of creativity and problem-solving that has made Minecraft a cultural phenomenon. It is currently available on various digital platforms.
A Celebration of Play
The collaboration between Beggin’ and A Minecraft Movie underscores the growing trend of including pets in shared family experiences, from themed toys to special treats. For Purina, this initiative highlights that moments of joy—whether during a blockbuster movie night or a simple stroll in the park—are often best enjoyed in the company of a beloved pet.
For dog owners who are also fans of Minecraft, Beggin’ Blocks present a delightful opportunity to involve their furry companions in the adventure, one bacon-flavored bite at a time.
