The sequel to the acclaimed game Lies of P, a unique blend of the Pinocchio narrative and soulslike gameplay, is now officially in “full production,” as confirmed by developer Neowiz in their recent earnings report. While this news is certainly a cause for celebration among fans, some are expressing concerns regarding the studio’s increasing reliance on generative AI technology in their development process.
Generative AI in Game Development
Neowiz has made headlines for its decision to hire an AI “artist” to assist with the game’s production. This move, highlighted by social media user Captain Dandyfloss, has sparked a wave of disappointment among fans who feel that the essence of the game’s artistry may be compromised. The job listing explicitly mentions the intention to leverage generative AI to enhance the efficiency of art production and innovate the visual quality of the game.
Reactions from the gaming community have been mixed, with some expressing their discontent openly. One user lamented the studio’s choice, stating, “I feel so disappointed after finding out the studio behind Lies of P gonna hire AI artists for their sequel.” Another echoed similar sentiments, expressing anger and sadness over the potential shift in creative direction, fearing that the sequel might lack the artistic integrity that made the original so beloved.
Such reactions may stem from the perception of Lies of P as an underdog title that defied expectations. It took a whimsical concept and transformed it into a captivating experience, characterized by its stunning visual style. Neowiz, while not a giant in the gaming industry, reported impressive Q1 2026 revenues of 101.4 billion Korean won (approximately million), indicating a solid financial foundation for their projects.
Meanwhile, the broader industry landscape is witnessing a growing enthusiasm for AI integration. Notable figures such as Sony Interactive Entertainment’s president, Hideaki Nishino, have touted AI’s potential to revolutionize gaming experiences. Google Cloud’s global director for games, Jack Buser, even suggested that AI could be a savior for the industry.
In contrast, Xbox’s chief Asha Sharma, who previously led Microsoft’s CoreAI Products division, has promised to steer clear of “soulless AI slop.” However, her appointment of several AI executives within Xbox leadership raises questions about the balance between innovation and artistic integrity in game development.
