Apple has taken the significant step of removing the state-backed Max messenger from its App Store, as confirmed by the app’s developers on Thursday. This move comes amid a broader push by the Russian government to encourage the adoption of Max, a super-app that has raised concerns due to its lack of encryption and potential for user tracking.
In recent months, the Russian authorities have actively promoted Max while simultaneously restricting access to popular messaging platforms such as WhatsApp and Telegram. These actions have compelled civil servants, state-owned enterprises, educational institutions, and various government agencies to transition their communications to Max.
In a statement released on its platform, Max acknowledged its temporary unavailability for download, noting that it vanished from the App Store late Wednesday night. The reasons behind Apple’s decision remain undisclosed, and there has been no official comment from the tech giant.
Both Apple and Google have previously removed a variety of Russian applications from their respective online stores, particularly those linked to companies facing sanctions from Western nations. While existing users in Russia can continue to use the app, new users are unable to download it, and updates are no longer accessible.
This situation has sparked a dynamic cat-and-mouse game, particularly among Russian banks, which have resorted to launching apps disguised as other types of software, such as accounting tools, to evade bans. They swiftly notify clients to download these new versions before they too face removal.
Max, which was introduced in 2025 by VK, a prominent Russian social media entity, has drawn comparisons to China’s WeChat. It integrates social media and messaging capabilities with access to government services, a digital ID card system, and banking functionalities. President Vladimir Putin has promoted Max as a more “secure” alternative, aligning with Russia’s aspirations for “technological sovereignty.”
Since September, Max has been pre-installed on smartphones and tablets sold within Russia, although it remains unavailable in the European Union. Notably, the app does not employ end-to-end encryption, and its terms of service specify that user data is stored solely on servers located in Russia.
