The Asus ROG Xbox Ally X price has been officially announced, and pre-orders are now available. As anticipation builds for the release of Microsoft’s new handheld, gamers have the opportunity to secure their device ahead of the launch, which is just weeks away. While the pricing in certain regions, particularly the UK, is surprisingly competitive, those in the US may find the costs to be a bit steeper than expected.
Pricing Overview
In a landscape where many high-end gaming handhelds command prices exceeding ,100, the Asus ROG Xbox Ally series presents a more accessible option. However, fans hoping for a pricing strategy akin to traditional consoles may find themselves disappointed. The flagship model, the Asus ROG Xbox Ally X, is priced at 9.99. This positions it favorably against competitors like the Lenovo Legion Go 2 and AOKZOE A1X, both of which are expected to start at ,099.99, making the Ally X a more appealing choice for those seeking high performance without the premium price tag.
On the other hand, the standard model, the Asus ROG Xbox Ally, is set at 9.99. This price aligns with the existing ROG Ally, offering a solid option for gamers who may not require the enhanced capabilities of the Ally X. It is worth noting, however, that this model is slightly pricier than the entry-level Steam Deck OLED and above earlier price leak estimates.
Regional Pricing Differences
What stands out is the stark contrast in pricing across regions. In the UK, the Xbox Ally X is priced at £799.99, while the Xbox Ally is available for £499.99, matching the previously leaked figures. If we were to convert these prices based on current exchange rates, we would expect the US counterparts to be around 9 and 9, respectively. The discrepancy suggests that tariffs may be influencing these inflated prices, similar to trends observed in the graphics card market.
For those eager to secure their device, pre-orders for the Xbox Ally X can be placed here in the US or here in the UK. The Xbox Ally is also available for pre-order here in the US and here in the UK.
| Xbox Ally X | Xbox Ally | ROG Ally X | Steam Deck OLED | AOKZOE A1 X | |
| APU | AMD Ryzen Z2 Extreme | AMD Ryzen Z2 A | AMD Ryzen Z1 Extreme | AMD Van Gogh | AMD Ryzen 7 8840U |
| CPU architecture | Zen 5 | Zen 2 | Zen 4 | Zen 2 | Zen 4 |
| CPU cores/threads | 8/16 | 4/8 | 8/16 | 4/8 | 8/16 |
| GPU architecture | RDNA 3.5 | RDNA 2 | RDNA 3 | RDNA 2 | RDNA 3 |
| GPU cores | 16 | 8 | 16 | 8 | 12 |
| Price | 9 / £799 | 9 / £499 | 9 / £799 | 9 / £479 | ,099 |
As the gaming community digests these prices, the question remains: Were expectations leaning towards a console-like subsidy, or was a price point close to ,000 anticipated? Engage in the conversation on our community Discord server, where you can share your insights with fellow enthusiasts.
