In a recent exploration of the gaming industry’s past, Jason Schreier’s new book, Play Nice: The Rise, Fall, and Future Of Blizzard Entertainment, unveils a fascinating chapter from the archives of Blizzard Entertainment. Among the many projects that never saw the light of day, one particularly stands out: Project Avalon. This ambitious concept was envisioned as a blend of the beloved Minecraft mechanics with the rich lore of the Warcraft universe.
Project Avalon: A Missed Opportunity
Schreier reveals that Project Avalon was in development for approximately two years, capturing the imagination of those involved. Described as “Warcraft Minecraft,” the project garnered excitement for its potential to deliver a unique gaming experience. According to Schreier, the game was not only innovative but also incredibly enjoyable to play, leaving many disappointed when it was ultimately shelved around 2015.
The project was spearheaded by notable figures in the gaming world, including Jay Wilson, known for his controversial role as director of Diablo III, and Mike Booth, a lead developer on the acclaimed Left 4 Dead. Their combined expertise hinted at the promise of a title that could have rivaled the success of Minecraft.
As the gaming landscape continues to evolve, both Blizzard and Mojang, the creators of Minecraft, now fall under the Microsoft umbrella. This ownership dynamic raises questions about the likelihood of a revival for concepts like Avalon. While Minecraft remains a cornerstone of Microsoft’s gaming portfolio, the mantle of their most valuable property has shifted to franchises like Call of Duty.
For the time being, fans of both Warcraft and Minecraft can find solace in the creative community, where mods and player-generated content allow them to experience a taste of what Avalon might have offered. The legacy of this cancelled project serves as a reminder of the innovative ideas that often remain hidden in the shadows of the gaming industry’s history.
