In a bold move, Game Swing, the developer behind Guntouchables, opted for a 24-hour free launch, a strategy that has certainly paid off. The slapstick co-op roguelike attracted over two million players within that single day, a remarkable feat for a title from a relatively unknown studio.
Player Engagement and Reception
According to SteamDB, Guntouchables reached a peak of just over 16,000 concurrent players, a significant number for a game of its genre. While the Steam store page currently displays only 41 user reviews, the actual count has soared to nearly 1,800. One enthusiastic player remarked, “Great game, absolutely worth the money spent.”
This approach has proven effective in drawing in players, although the results have not mirrored the success of Content Warning, another game that adopted a similar free launch strategy last year. That title, a horror-themed parody, garnered over 200,000 players on its debut day, benefiting from its connection to the popular Lethal Company and the attention it received on the platform it parodied.
Affordability and Ongoing Popularity
For those who missed the initial free window, Guntouchables remains an affordable option, priced at just £4.49/.99. The game continues to maintain a healthy player base, ensuring that new players can easily find companions for their gaming adventures.
