Sony’s recent experience with the multiplayer shooter Concord has prompted a reevaluation of its approach to game development, particularly in the realm of live service titles. In a candid discussion during a recent investor Q&A, executive Hiroki Totoki acknowledged that the company should have sought more comprehensive internal and external feedback prior to the game’s launch. The disappointing sales performance led to Concord being discontinued just two weeks after its debut.
Lessons Learned from Concord
Totoki emphasized the importance of obtaining “more detailed confirmation, or validation” regarding the potential success of live service games. He noted, “We are still in the process of learning,” highlighting the inherent uncertainty that accompanies the introduction of new intellectual properties (IP). “Of course, you don’t know the result until you actually try it,” he added, underscoring the need for a more robust evaluation process.
To improve future outcomes, Totoki suggested implementing additional checkpoints, including user testing and internal assessments, much earlier in the development cycle. “We should have done those gates much earlier than we did for Concord,” he remarked, indicating a shift in strategy moving forward.
Balancing Risk and Reward
<pDuring the same investor call, Totoki reaffirmed Sony's strength in single-player games, which he described as having "a higher predictability of becoming hits" due to the company's established IP. However, he also acknowledged the necessity of continuing to explore live service games, stating that they "pursue upside while taking on a certain amount of risk upon release." This balancing act is evident in Sony's recent game lineup, which featured the contrasting fortunes of Concord and Helldivers 2.
While Concord’s swift exit from the market serves as a cautionary tale, the potential for success in live service games remains enticing. As Totoki pointed out, the risks involved can yield significant rewards, provided that the lessons learned from past experiences are applied effectively in future projects.
