Disgraced ex-TV chef promotes Airbnb on messaging app

Former television chef Pete Evans, once a household name, is now venturing into the world of hospitality with a unique offering. He has taken to Telegram, reaching out to his 41.8 thousand subscribers to promote a serene Airbnb getaway located in Byrill Creek, New South Wales. The property is available for short stays throughout the summer months, specifically from November to January, inviting guests to indulge in a refreshing escape.

Health Retreat Experience

Since its launch in July 2023, the Airbnb has garnered a series of five-star reviews, with visitors describing it as a rejuvenating health retreat. The 51-year-old Evans has positioned the property as a private sanctuary, surrounded by nature, featuring amenities such as a clearlight sauna, an odin ice bath, a mineral spa, a magnesium pool, and various mountain spring water swimming holes.

This promotional effort follows Evans and his partner, Nicola Robinson, successfully securing an offer for their Northern Rivers wellness retreat, known as Evolve Sanctuary. According to Realestate.com.au, this expansive property includes a main house and seven cabins, accommodating up to 17 guests and recognized as a leader in wellness tourism with a strong cash flow.

Real estate agent Tania Sheppard highlighted the rarity of profitable retreat businesses with substantial landholdings like Evolve Sanctuary changing hands. The property is being marketed with the potential for new owners to either establish a fresh business or enter into a rental arrangement with Evans, allowing the continuation of the retreat’s operations.

In a personal transformation, Evans has also made headlines for his new look, recently dyeing his hair blonde after sporting a mullet with shaved sides for some time. This change comes as he maintains a lower profile following controversies surrounding his views on COVID-19 and wellness, which previously led to significant backlash, including an ,000 fine in 2021 for selling unproven COVID treatments online.

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Disgraced ex-TV chef promotes Airbnb on messaging app