In a recent update to its app testing requirements, Google has made a notable adjustment that could ease the path for indie app developers looking to launch their creations on the Google Play Store. Previously, developers were mandated to conduct closed tests with a minimum of 20 testers over a span of 14 days. This requirement, introduced late last year, drew significant criticism from the indie developer community, many of whom found it to be an overwhelming obstacle.
New Testing Requirements
Now, for developers who have established personal accounts after November 13, 2023, the testing threshold has been lowered to just 12 testers. This change is reflected in an updated support page, which outlines the new stipulation:
New: If you have a newly created personal developer account, you must run a closed test for your app with a minimum of 12 testers who have been opted-in for at least the last 14 days continuously.
This shift, while seemingly minor, holds significant implications for indie developers. Many of these creators often work independently and may have limited access to a diverse pool of testers. The previous requirement forced them to seek additional testers through social media platforms, which not only delayed app launches but also discouraged some developers from pursuing the Google Play route altogether.
The underlying rationale for the original policy was to ensure that apps undergo thorough testing with real users, thereby enhancing the overall quality of offerings on the platform. However, the burden of recruiting 20 testers proved to be a daunting task for many, prompting Google to reconsider its stance.
It’s worth noting that developers operating under business accounts remain unaffected by this change, as they are exempt from the same app testing requirements. The criteria for obtaining a business account are more stringent, requiring the establishment of a formal business entity and the provision of a D-U-N-S number, which likely reduces the risk of malware-laden apps entering the marketplace.
As Google continues to navigate the complexities of its vast platform, it remains attentive to feedback from developers. This latest adjustment is a testament to the ongoing dialogue between Google and the indie developer community, reflecting a willingness to adapt in response to the challenges faced by smaller creators. For those indie developers who found the previous policy burdensome, this change may offer a welcomed reprieve, fostering a more inclusive environment for app innovation on Google Play.
