Emerging Media Tactics in Conflict Zones
In a recent development on March 25, 2024, the Izz Al-Din Al-Qassam Brigades, the military wing of Hamas, announced the release of a new application designed for Android users. This app aims to disseminate the group’s media content, which is part of their strategic communication efforts in the ongoing conflict with Israel. The announcement, made via their Telegram channel, encouraged users to download the trial version of the ‘Al-Qassam Media’ application. The message from the channel stated, “Download now the trial version of the ‘Al-Qassam Media’ application for android devices, so you can follow the news of the Martyr Izz Al-Din Al-Qassam Brigades.” This marks the eleventh occasion that the group has promoted this application since the October 7 attack on Israel.
The use of modern technology and social media platforms by conflict groups for propaganda is not a new phenomenon, but the development of dedicated applications signifies an evolution in how these groups aim to communicate with their supporters and spread their message.
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