Meta, in Its Biggest A.I. Push, Places Smart Assistants Across Its Apps

Meta Unveils Advanced A.I. Across Its Platforms

In a move reflecting the growing integration of artificial intelligence in social media, Meta is set to infuse its platforms with an advanced A.I. called Meta A.I. The technology, which is the brainchild of Meta’s latest artificial intelligence model, will be made available on popular apps including Instagram, Facebook, WhatsApp, and Messenger, offering users a new level of interaction and assistance.

Last spring, Meta’s CEO, Mark Zuckerberg, shared his vision with investors about bringing A.I. assistants to a vast audience. Now, this vision is taking shape as the company rolls out the latest versions of its smart assistant software. A year after Zuckerberg’s promise, users in over a dozen countries, such as Australia, Canada, Singapore, and the United States, will experience the new A.I. integrations.

Meta A.I. will become an integral part of the user experience, accessible through various touchpoints within the apps, including the news feed, search bars, and messaging interfaces. The assistant is designed to help users perform tasks and access information effortlessly. For example, a user could ask about upcoming events in a particular city or seek recommendations for local cuisine, all through a simple query to Meta A.I.

The powerhouse behind this smart assistant is LLaMA 3, Meta’s most sophisticated large language model to date. This technology excels in generating human-like text, engaging in conversations, and even creating images, paving the way for a more interactive and responsive A.I. experience within Meta’s suite of apps.

Zuckerberg expressed confidence in LLaMA 3, stating that Meta A.I. will be one of the most intelligent freely available assistants on the market. The company’s objective is to elevate the user experience by making the assistant more prominent and user-friendly across all its applications. This strategic deployment marks a significant step in Meta’s commitment to integrating cutting-edge A.I. technology into the daily digital lives of its users.

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Meta, in Its Biggest A.I. Push, Places Smart Assistants Across Its Apps