Major mobile carriers in Russia, including MTS, MegaFon, Beeline, and T2, have agreed to zero-rate data usage for the domestic Max messenger, effective August 1. This initiative aims to promote the state-approved platform and discourage the use of foreign messaging apps. Subscribers will have free access to voice calls, messaging, file transfers, and other services within the Max app. Since its launch in spring 2025, Max has been integrated into state digital services and mandated to be pre-installed on all smartphones sold in Russia, resulting in nearly 70 million daily active users. This announcement follows EU sanctions against VK, the app's developer, due to allegations of its connections with the Russian FSB and surveillance capabilities, leading to the removal of VK and Max from Apple and Google app stores.