business communication

AppWizard
November 26, 2025
The demand for video consumption is increasing as businesses recognize its potential for engagement and communication. Video marketing has become essential for brands, leading to higher consumer engagement and conversion rates. Companies are adopting strategies such as storytelling, short-form content, live streaming, and educational videos to enhance visibility and build trust. The future of video content looks promising with advancements in technology and new platforms, allowing for innovative engagement methods like augmented reality and interactive videos. Brands that prioritize authentic storytelling and innovation are likely to lead in their industries.
AppWizard
October 1, 2025
Zoho's instant messaging application, 'Arattai,' has gained significant attention as a potential alternative to WhatsApp, particularly after endorsement from Union Minister Dharmendra Pradhan. Daily sign-ups increased from 3,000 to 350,000 within 72 hours, and Arattai now has over 1 million monthly active users. Most new users are from India, prompting Zoho to enhance its infrastructure to meet demand, although some users have faced issues like OTP delays. Zoho founder Sridhar Vembu indicated plans for a significant launch in November and discussions for messaging protocol standardization. Arattai evolved from Zoho Chat and aims to reflect India's unique needs. Challenges remain, as local platforms like Koo and Hike Messenger struggled to maintain user bases. Industry experts note that being an Indian product alone may not be enough to compete with established platforms. Arattai is focusing on user feedback, infrastructure, and plans to implement end-to-end encryption while avoiding advertising in its monetization strategy.
AppWizard
November 15, 2024
NatWest has blocked access to WhatsApp, Facebook Messenger, and Skype on company devices, requiring employees to use only approved communication channels for business purposes. This policy, implemented earlier this month, aims to ensure compliance and transparency in business communications, addressing concerns over the misuse of non-official channels. The banking sector is facing increased regulatory scrutiny regarding communication practices, with the SEC previously fining JP Morgan for similar issues. Additionally, the FCA is considering an investigation into messaging service usage by bank employees. The ICO has also raised concerns about the use of private messaging apps by government officials, highlighting the risks to transparency and accountability.
AppWizard
November 14, 2024
NatWest Group has formally banned a range of messaging applications, including WhatsApp, Meta's Messenger, Skype, Telegram, Signal, Viber, Snapchat, Discord, WeChat, and Line, to enhance regulatory compliance and communication oversight. This ban, effective from November 6, applies only to company-issued devices and is aimed at protecting the bank and its stakeholders from regulatory complications. The prohibited apps are seen as lacking proper record recovery options, which could hinder compliance documentation. Employees are discouraged from using personal devices for business communication on these platforms. The decision comes amid increased regulatory scrutiny of banks' recordkeeping practices, highlighted by significant fines imposed by the U.S. Securities and Exchange Commission. The UK’s Financial Conduct Authority is also looking into financial institutions' usage of encrypted messaging apps. Approved communication channels at NatWest include Microsoft Teams, Viva Engage, Zoom, Outlook, Symphony Chat, and SMS, all of which allow for record retrieval.
Winsage
August 7, 2024
A blank page in business communication symbolizes the need for clear and concise messaging, allows readers to focus on essential elements, and prompts introspection about the information presented. It encourages a culture of thoughtful communication where every word counts and every message is delivered with purpose.
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