tms developed two campaigns featuring exclusive toys and packaging for McDonald's, including six Movie Meal collectibles inspired by McDonald’s characters and six toys from the Minecraft Movie. The campaigns transformed McDonald's restaurants into immersive experiences and included a retail kit for over 100 global markets. Packaging design included a golden treasure chest for the Minecraft Movie Meal and three variations of Happy Meal boxes. Customers could scan toys to unlock in-game skins for Minecraft and participate in a digital treasure chest quest related to the movie.