CEO Archives

AppWizard

July 24, 2026

Playstrom and SayGames eye PC growth with Shipping Store Simulator 2037

Becoming a member of GB MAX provides access to exclusive insights and connections within the global B2B leadership community in gaming, entertainment, and technology, along with a VIP ticket to the GamesBeat Next event on November 2-3 in San Francisco. Playstrom, a Belarus-based game studio, has achieved over 1.5 billion downloads across more than 20 mobile titles and is transitioning into PC game development. In 2026, they will launch Shipping Store Simulator 2037, their first dedicated PC title. Playstrom has paused mobile game projects to focus on this PC title, which is part of a strategic exploration of their strengths in PC development. The studio's PC development arm was initially established for research and development, and they plan to create mobile adaptations of successful PC titles. The demo for Shipping Store Simulator 2037 received a Very Positive rating on Steam, and SayGames plans to invest in influencer campaigns and user acquisition strategies to promote the game.

AppWizard

July 24, 2026

India orders takedown of Jack Dorsey’s bitcoin-linked messaging app Bitchat

India's Cyber Crime Coordination Centre has ordered GitHub to remove Bitchat, an offline messaging app created by Jack Dorsey, due to its use by anti-government demonstrators in Delhi. The order, issued under Section 79(3)(b) of the IT Act, targets three GitHub repositories linked to Bitchat and requires action within three hours. The app enables anonymous communication without registration, posing challenges for law enforcement regarding lawful interception and investigation. Bitchat is a decentralized messaging tool that uses Bluetooth mesh networks for encrypted communication without internet access, and it also supports offline bitcoin transactions, ensuring continuity during outages or shutdowns.

Winsage

July 24, 2026

LG kills McAfee pop-up after Windows boss steps in

LG has decided to stop the McAfee pop-up notifications in its Monitor App Installer following intervention from Pavan Davuluri, head of Windows at Microsoft. Tim Sweeney, CEO of Epic Games, had previously highlighted the annoyance caused by these advertisements. The pop-ups appeared when certain LG devices, like the LG UltraGear, were connected to a Windows device for the first time. Windows allows hardware manufacturers to silently add software during external device installations, which can lead to advertising and mixed user experiences. LG is not exploiting vulnerabilities for software installation, and the automatic process is well-documented. This incident raises questions about review procedures and the implications of advertising within the Windows ecosystem.

Winsage

July 24, 2026

Microsoft is cracking down on Windows 11 bloatware ads, forces LG to pull McAfee popup

LG will disable the McAfee ad pop-up in its Monitor App Installer following consumer dissatisfaction and Microsoft's intervention. Users reported that the app was silently installed via Windows Update, leading to unsolicited McAfee trial ads. LG stated that McAfee is not installed without user consent and blamed Microsoft's distribution process, but many users experienced the pop-up without prior consent. Microsoft confirmed LG's agreement to disable the pop-up within three days, emphasizing a commitment to improving user experience. The incident highlights concerns over silent installations and the necessity of third-party antivirus software for Windows 11 users.

AppWizard

July 24, 2026

Ubisoft CEO says ditching physical games “helped” PC gaming, and PlayStation ending discs won’t “disturb” the industry much anyway

Ubisoft's CEO, Yves Guillemot, supports Sony's plan to phase out physical PlayStation games by January 2028, highlighting the benefits of an all-digital future. He acknowledges concerns from gamers who value physical collections but notes the industry's shift towards digital formats. Currently, digital-only PS5 models are outselling disc versions, although about 70% of PS5s sold still have disc drives. While physical copies remain important and can achieve strong sales, the overall demand for them is decreasing. Nintendo is offering some digital Switch 2 games at a discount compared to physical ones, but it's uncertain if Sony will adopt similar pricing strategies. Digital game sales generally provide higher profits, suggesting that a fully digital marketplace could enhance revenue for companies like Sony and Ubisoft. Only a few PlayStation titles have exceeded 100,000 in physical sales in the U.S. this year, indicating a disconnect between consumer demand for physical games and actual purchasing behavior.

AppWizard

July 24, 2026

Ubisoft chief says Sony’s decision to kill game discs isn’t going to be a big deal

Sony plans to cease the production of game discs by 2028, prompting concerns among PlayStation fans about reliance on digital platforms and the ability to trade in games. Ubisoft CEO Yves Guillemot expressed optimism, suggesting that the shift could grow the market, similar to the impact of Steam on PC gaming. He noted that a fully digital approach could lead to more accessible machines, although the implications for pricing and costs remain uncertain. The transition to digital in PC gaming occurred organically, unlike the controlled environment of consoles like PlayStation, which may limit consumer outcomes in a digital future.

AppWizard

July 22, 2026

The Witcher 3’s expansion reveal is scheduled for next month

CD Projekt Red announced a new expansion for The Witcher 3 titled Songs of the Past, set to release in 2027. The expansion is co-developed with Fool's Theory and aims to provide a substantial experience similar to the Blood and Wine expansion. A reveal will take place on August 25 during Gamescom's Opening Night Live event. CDPR co-CEO Michał Nowakowski mentioned that the expansion will cater to various playstyles and that the decision to delay the release from 2026 to 2027 allows for a more polished product. Additionally, there will be 80 new beard styles for Geralt.

AppWizard

July 22, 2026

Splitgate studio 1047 Games is laying off more people just a month after releasing its latest game

1047 Games has experienced another round of layoffs, described as the "third wave" by employees on LinkedIn. QA director Igor Krinitskiy and concept artist Jonathan Kuo confirmed their departures due to these layoffs. The studio, known for its hit title Splitgate: Arena Warfare, has struggled with subsequent projects, including the rebranded Splitgate: Arena Reloaded and the recently launched Empulse, which has not achieved significant player engagement and has seen concurrent player numbers on Steam drop below 1,000. Studio CEO Ian Proulx emphasized a focus on gradual growth rather than immediate success.

AppWizard

July 22, 2026

Unity demonstrates ‘an Unreal character running through a Unity world’ for the first time

Unity has demonstrated a Unity Engine game operating within an Unreal Engine environment at the Unite Seoul keynote. This collaboration with Epic Games aims to allow Unity developers to publish games directly within Fortnite. Epic Games CEO Tim Sweeney expressed support for this integration, highlighting the importance of connectivity among game engines. Unity's Fortnite integration is set to enter early access in 2027, and Unity 7, the next version of its game engine, will be released next year, featuring enhanced rendering, improved monetization options, collaboration tools, and a protocol for integrating generative AI coding agents.

AppWizard

July 21, 2026

Hasbro takes $56 million hit over multiple game cancellations, but it’s still talking about how Baldur’s Gate 3 is key to its future success

Hasbro reported a million non-cash impairment in its second-quarter financial disclosure due to the cancellation of several anticipated video games originally planned for release in 2028 and beyond. The impairment reflects a decline in asset value rather than a direct financial loss. Two years ago, Hasbro's gaming division, led by Dan Ayoub, had ambitious plans for over a billion in game development. However, challenges have arisen, including issues with a GI Joe game and the cancellation of a Dungeons & Dragons title. CEO Chris Cocks mentioned that the company is reviewing its portfolio, leading to project cancellations and a financial write-down. Hasbro plans to focus on trading card games and role-playing games, leveraging successes like Magic: The Gathering and Baldur's Gate 3, which has been highly acclaimed. The company aims for 2026 to be a peak year for digital investment while planning to reduce overall digital spending by at least 25% annually by 2028 through cost-effective development strategies.