Ksenia Zubareva is the CEO of Asia Game Buzz, a company focused on promoting PC games in China. She discussed how Steam operates in the Chinese market, highlighting the challenges and opportunities present. Ksenia emphasized the importance of understanding local consumer behavior and using social media for game promotion without needing a license. She also shared her views on the potential leniency of Chinese authorities towards Russian projects regarding the issuance of ISBNs for game distribution.