In our latest installment of the weekly YouTube interview series, we had the pleasure of speaking with Ksenia Zubareva, the dynamic CEO of Asia Game Buzz. This innovative company has carved a niche for itself in the competitive landscape of promoting PC games in China.
Insights into the Chinese Gaming Market
During our conversation, Ksenia shared her insights on the intricacies of how Steam operates within the Chinese market. She elaborated on the unique challenges and opportunities that arise when navigating this complex environment.
One of the key topics of discussion was the various methods available for promoting games without the necessity of obtaining a license. Ksenia emphasized the importance of understanding local consumer behavior and leveraging social media platforms to create buzz around new releases.
Additionally, we delved into the role of the local regulatory body in the gaming industry. Ksenia provided her perspective on whether the Chinese authorities might be inclined to offer leniency to Russian projects when it comes to issuing ISBNs, a crucial step for game distribution in the region.
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