The retail simulator genre on Steam has gained significant popularity since late 2024, with 14 new titles launched last week. "Mall Together" attracted over 1,000 concurrent players and is notable for allowing players to construct entire shopping malls. PlayWay, a major publisher, released two of last week's titles and has launched four games since July 20, with 474 products listed on Steam. Critics have labeled some titles as shovelware, but PlayWay has also produced successful games like "House Flipper 2." Smaller studios are contributing to the genre, indicating demand for well-crafted retail sims. The top sellers on Steam from July 14-21 included "Counter-Strike 2," "Palworld," and "Assassin's Creed Black Flag Resynced." "The Mound: Omen of Cthulhu," released on July 15, received nearly 1,500 "mostly positive" reviews.