Microsoft promoted the Copilot key on social media, branding it as a button with “main character energy,” despite acknowledging that it has negatively impacted productivity for some users. The company plans to allow remapping of the key in an upcoming Windows 11 update. User reactions to the promotion were largely critical, with many expressing dissatisfaction and calling for the removal of the Copilot key. Microsoft had previously admitted that the key caused disruptions in productivity and accessibility workflows. Additionally, only 3.3% of Microsoft 365 users are paying for Copilot, indicating low adoption. Microsoft has distanced its flagship products from the Copilot branding and users have reported preferring alternatives like ChatGPT and Claude over Copilot.