data Archives

Tech Optimizer

May 14, 2026

Kaspersky Achieves 40% Reach Rate and Store Visits with AnyMind’s Data-Led Influencer Marketing

Kaspersky partnered with AnyMind Group in March 2026 to launch an influencer marketing campaign in Singapore aimed at changing consumer perceptions that Kaspersky only offers antivirus protection. The campaign focused on building trust through relatable narratives, increasing urgency around scam prevention, and driving traffic to the Kaspersky Shopee Store. It utilized Instagram for engagement, featuring relatable stories and humor to simplify complex cybersecurity topics. The campaign achieved significant reach and engagement, with total reach exceeding 160,000, total views at 223,000, and total engagements of 7,500. The engagement rate was 4.73%, and the reach rate was 40.56%. Influencer Faris Samri had the highest engagement rate at 17.20%. The campaign led to a 2,900% increase in store page views and over 6,000 combined saves and shares, indicating high user value in the content. Interactive Instagram Stories were identified as the key driver for direct link clicks.

Winsage

May 14, 2026

New updates to Edge across desktop and mobile

Edge has introduced enhancements to improve the transition from research to planning on desktop and mobile platforms. Key features include Copilot's ability to reason across multiple open tabs, providing relevant answers based on browsing history, and enabling hands-free browsing through Voice and Vision functionalities. The new tab page and Journeys feature are now available, helping users resume activities seamlessly. The Edge mobile app has been updated to include desktop features, simplifying tab management and allowing Copilot to assist with current browsing context. Users can share screens for hands-free dialogue, and the redesigned new tab page consolidates chat, search, and browsing. Copilot can leverage browsing history for tailored answers and has introduced long-term memory for referencing past interactions. New productivity tools include Study and Learn mode, Writing Assistant, interactive quizzes, and the ability to convert tabs into podcasts. Customization options allow users to tailor their experience, while Microsoft ensures user data security. Copilot features are accessible across all supported markets on Edge for Windows, Mac, and mobile, with existing users receiving priority access to new features.

Tech Optimizer

May 14, 2026

Gen Digital stock (US3687361044): Cybersecurity firm reports steady growth amid market shifts

Gen Digital Inc. operates in the cybersecurity and software sector, headquartered in the United States. The company focuses on consumer protection against cyber risks through a subscription-based model, primarily offering products under the Norton and Avast brands. In fiscal Q1 2026, Gen Digital reported revenues of million, a 3% increase year-over-year, with subscriptions accounting for 95% of total revenue in fiscal 2025. The company serves over 150 million users globally, with endpoint protection revenue reaching million and identity and privacy services contributing million in fiscal Q1 2026. The average revenue per user (ARPU) rose to .30 during this period. Gen Digital holds approximately 20% of the global consumer antivirus market share and is positioned favorably against competitors like McAfee and Bitdefender. The cybersecurity market is projected to grow at an annual rate of 12% through 2030, with 50% of Gen Digital's revenue generated from North America.

AppWizard

May 14, 2026

Meta faces court over Android tracking claims

Meta is facing a class action lawsuit for allegedly exploiting vulnerabilities in Android smartphones to track users' private information, linking browsing activity to Instagram and Facebook accounts. The lawsuit claims Meta unlawfully accessed and de-anonymized personal data of millions of Android users to enhance advertising profiling. A US District Court Judge ruled that most privacy-related claims in the lawsuit must proceed, stating that plaintiffs have plausibly alleged a significant intrusion upon their privacy. Meta is accused of exploiting an Android vulnerability to bypass security measures that isolate apps, allowing it to link browsing information to users' accounts. Although Meta has reportedly stopped using this tracking method, it successfully dismissed two claims related to unjust enrichment and the use of modified pixel code. Additionally, the lawsuit includes claims against Google for negligence, with one claim dismissed but another allowed to proceed. In response to regulatory pressures, Meta is introducing new features for parental supervision of teens on its platforms and plans to use AI to detect underage accounts.

AppWizard

May 14, 2026

Facebook Messenger Statistics By Country And Demographics (2026)

In the first quarter of 2026, Meta's Family of Apps, including Facebook Messenger, reported a revenue of USD 55.9 billion. Messenger's in-chat payment services facilitated nearly USD 6.8 billion in transactions across 47 countries during the same quarter. The platform had approximately 1.12 billion monthly active users as of Q1 2026, with the largest demographic segment being individuals aged 25-34. By October 2025, the Philippines and Vietnam achieved the highest global user reach for Messenger, at 83.3% and 78.1%, respectively. Southeast Asia accounted for 212 million Messenger users by the end of 2025, representing 22.4% of the global total. Users typically spend nearly 13 minutes per session on the app, with 42.6% accessing it daily. Messenger messages have an 80% open rate within the first hour of delivery. Over 60 million businesses utilize Messenger for various purposes, and the platform supports more than 500,000 active chatbots, with 41% of these employing generative AI. Meta matched 100% of the electricity used across Facebook Messenger with clean, renewable energy in 2026. In Q1 2026, Meta’s Family of Apps generated USD 55.9 billion in revenue. Messenger's business messaging tools contributed USD 3.2 billion to non-advertising revenue in the first half of 2026. In-chat payment services processed nearly USD 6.8 billion in transactions in 2026. Messenger had approximately 1.12 billion monthly active users, equating to about 12% of the global population. As of October 2025, Messenger had nearly 942 million users globally. Users aged 25-34 comprised nearly 32% of Messenger's user base in 2026. By October 2025, 55.8% of Messenger users were men, while 43.5% were women. The highest user reach for Messenger was in the Philippines at 83.3% and in Vietnam at 78.1% as of October 2025. Southeast Asia had 212 million Messenger users by the end of 2025, making up 22.4% of the global total. Users spend about 198-201 minutes per month on the app and open it approximately 183.9 times each month. Each session lasts about 1 minute and 6 seconds. About 42.6% of users open the app daily. Messenger ads reached nearly 947 million users worldwide in 2026.

Winsage

May 13, 2026

Disgruntled researcher releases two more Microsoft zero-days

An anonymous researcher known as Nightmare-Eclipse has revealed two new vulnerabilities affecting Windows systems, named YellowKey and GreenPlasma, shortly after Microsoft's latest Patch Tuesday update. YellowKey is a "BitLocker bypass" that allows attackers with physical access to gain unrestricted shell access to protected machines. Experts have expressed concerns about YellowKey's potential to transform laptop theft into a serious breach notification scenario, and suggested mitigations such as implementing a BitLocker PIN and a BIOS password lock. Nightmare-Eclipse has also hinted that YellowKey could function as a backdoor allegedly introduced by Microsoft, although this claim remains unsubstantiated. GreenPlasma is a privilege escalation flaw for which partial exploit code has been released, but it currently triggers a User Account Control (UAC) consent prompt, requiring attackers to invest time in weaponizing it. There is no known mitigation for GreenPlasma, making it crucial for organizations to patch their systems promptly once Microsoft addresses the issue. Nightmare-Eclipse has previously disclosed five zero-day vulnerabilities this year, including BlueHammer, and has characterized their actions as a response to a perceived violation of trust. The researcher has indicated the existence of a "dead man's switch," suggesting that more disclosures could follow if their demands are not met.

Tech Optimizer

May 13, 2026

AI-Powered Endpoint Detection and Response: Why Modern Cybersecurity Depends on EDR

Every device connected to a corporate network, including laptops, desktops, servers, and mobile phones, can be a potential gateway for cyberattacks. AI-powered Endpoint Detection and Response (EDR) solutions are essential in modern cybersecurity strategies, utilizing behavioral analysis, real-time monitoring, and machine learning to detect, investigate, and respond to advanced threats. Traditional antivirus software, which relies on known malicious signatures, is becoming ineffective against modern attackers who use fileless attacks and custom-built malware. EDR continuously monitors endpoint activity, capturing behavioral data to identify anomalies consistent with attacks. It provides forensic capabilities to help security teams understand how breaches occur. EDR is a critical component of a multi-layered security architecture, complementing other security measures like firewalls and patch management. When choosing an EDR solution, organizations should consider real-time detection, automated response capabilities, integration with existing security tools, and ease of investigation.

Tech Optimizer

May 13, 2026

Databricks Syncs Postgres to Lakehouse Natively

Databricks has introduced Native Lakehouse Sync, currently in public preview, which enables direct replication of data from Lakebase Postgres into Unity Catalog managed tables, simplifying data transfer without traditional pipeline complexities. This feature operates natively within Lakebase, utilizing its Write-Ahead-Log (WAL) and requiring minimal setup time. It does not negatively impact Postgres performance or incur additional costs, and schema changes are automatically propagated. Native Lakehouse Sync supports agent-first development by scaling down when idle and integrating monitoring functions. Data transferred to Unity Catalog is immediately accessible for AI-native analytics and benefits from unified governance features. Every data operation is captured as SCD Type 2 history by default, facilitating compliance and audit processes. The setup of Lakebase and activation of sync is quick, allowing existing and future tables to be available in Unity Catalog within a minute.

Winsage

May 13, 2026

Windows BitLocker zero-day gives access to protected drives, PoC released

A cybersecurity researcher known as Chaotic Eclipse has released proof-of-concept exploits for two unpatched vulnerabilities in Microsoft Windows: YellowKey, a BitLocker bypass, and GreenPlasma, a privilege-escalation flaw. The YellowKey vulnerability affects Windows 11 and Windows Server 2022/2025, allowing unauthorized access to BitLocker-protected volumes by exploiting the Windows Recovery Environment. The exploit can be executed using specially crafted 'FsTx' files on a USB drive or directly on the EFI partition. Independent researcher Kevin Beaumont has validated the exploit, which can bypass BitLocker protections even in a Trusted Platform Module (TPM) environment. The GreenPlasma vulnerability allows unprivileged users to create arbitrary memory-section objects, potentially leading to privilege escalation. Chaotic Eclipse has expressed dissatisfaction with Microsoft's handling of bug reports, prompting the public disclosure of these vulnerabilities. Microsoft has stated its commitment to investigating security issues and updating affected devices.

Winsage

May 13, 2026

Microsoft aims to speed Windows with ‘leap forward’ in WinUI 3 perf

Microsoft has announced a 25 percent improvement in the performance of WinUI 3, specifically in File Explorer components. There has been a 41 percent reduction in memory allocations and a 45 percent decrease in function calls. Some optimizations may involve breaking changes, which will initially be optional for developers. The enhancements are intended to become the default in future iterations of WinUI and the Windows App SDK. Despite these improvements, developers have expressed concerns about WinUI 3's performance, noting it is slower than WPF and UWP. The reliance on WinRT interop for component actions is seen as a significant factor hindering speed. Additionally, there are historical tensions regarding the adoption of Microsoft's frameworks within the Windows and Office teams, leading to skepticism about their reliability.