Electronic Arts Archives

AppWizard

August 8, 2026

5 Hit PC Games No One Remembers Today

Black & White is a pioneering title from Electronic Arts where players act as a deity influencing civilizations through kindness or tyranny, featuring innovative design and strategic systems. Planescape: Torment, developed by Black Isle and published by Interplay, immerses players in the city of Sigil as The Nameless One, focusing on dialogue for conflict resolution rather than combat, offering rich narratives and characters. Myth: The Fallen Lords, developed by Bungie, is a real-time tactics game where players command a squad against dark forces, emphasizing real-time combat without resource management and featuring an innovative physics engine. Nox, released in 2000, is an action role-playing game where players control Jack in a fantasy realm, offering three distinct classes and a deep magic system, encouraging replayability and featuring multiplayer mode. FreeSpace 2, released by Volition and Interplay, is a space combat game known for its epic battles, a variety of ships and weapons, and exhilarating dogfighting mechanics, remaining a notable title in the space flight genre nearly three decades later.

AppWizard

July 28, 2026

EA is ‘a hedge fund with a videogame hobby,’ former Dragon Age boss says, and that’s why he reckons the series is probably dead and buried

Electronic Arts (EA) has decided to stop development of the Dragon Age RPG series due to the poor sales performance of the latest installment, Dragon Age: The Veilguard. This decision puts BioWare in a difficult position, and former executive producer Mark Darrah believes it may signify the end of the series. Darrah described EA's approach to game development as challenging, likening it to a "hedge fund with a videogame hobby." EA is facing financial pressures, including a potential takeover by Saudi Arabia, which raises concerns about the future of its game titles. While Dragon Age's future is uncertain, a new Mass Effect installment is in development. Former BioWare writer David Gaider noted that EA has historically struggled to understand the Dragon Age series, often dismissing its successes.

AppWizard

July 27, 2026

10 highly anticipated new games coming to PC in August 2026

In August 2026, ten notable video game titles are set to launch on PC: - Beast of Reincarnation - August 3: An action-RPG by Game Freak featuring real-time and turn-based combat. - Big Walk - August 4: A co-operative open-world adventure from the creators of Untitled Goose Game. - Marvel Tōkon: Fighting Souls - August 6: A fighting game featuring iconic Marvel characters like Spider-Man and Captain America. - Agefield High: Rock The School - August 12: A spiritual successor to Bully, offering a nostalgic schoolyard experience. - Hell Let Loose: Vietnam - August 13: A 50v50 player battle game set during the Vietnam War. - The Sinking City 2 - August 18: A survival-horror sequel with Lovecraftian elements. - Mortal Shell 2 - August 20: A sequel known for its challenging combat mechanics, with a free demo available on Steam. - Metal Gear Solid: Master Collection Vol. 2 - August 27: Includes re-releases of Metal Gear Solid 4 and Peace Walker. - Star Wars Zero Company - August 27: An X-COM-style game set during the Clone Wars, featuring Anakin Skywalker. - Resonance: A Plague Tale Legacy - August 27: A prequel exploring an original story in the Plague Tale universe.

AppWizard

July 26, 2026

10 Games We’d Love To See Added To Xbox Backwards Compatibility On PC

Xbox has announced backwards compatibility for PC, allowing fans to vote on classic titles they want to see made available. Current favorites among voters include Fable 2, Banjo-Kazooie, Banjo-Tooie, Fable 3, Sonic Unleashed, Gears of War 2, Banjo-Kazooie: Nuts & Bolts, Gears of War 3, Lost Odyssey, and Ninja Gaiden Black. A curated list of ten highly sought-after titles already enjoying backwards compatibility on consoles includes Fable 2, Gears of War 2, Lost Odyssey, Ninja Gaiden Black, Banjo-Kazooie: Nuts & Bolts, Sonic Unleashed, Gears of War 3, Banjo-Tooie, SSX 3, and Fable 3.

AppWizard

July 19, 2026

EA believes that planning for in-game advertising placement should be done during the development stage

Alexander Dao, Vice President of Advertising and Sponsorship at Electronic Arts (EA), discussed the strategic integration of advertising in console and PC games, emphasizing that planning for advertising from the outset can enhance monetization potential. He noted that when advertising is integrated into game design from the beginning, it feels more organic and allows for greater flexibility with brands. Dao mentioned that the ease of embedding advertising varies by genre, with sports games being more conducive to it. He cited the partnership between The Sims 4 and Coach as a successful example of brand collaboration. Additionally, he highlighted EA's launch of EA Advertising, a platform aimed at facilitating brand advertising within its games.

AppWizard

July 17, 2026

EA believes that planning for in-game advertising placement should be done during the development stage

Alexander Dao, Vice President of Advertising and Sponsorship at Electronic Arts (EA), discussed the strategic advantages of integrating advertising into console and PC games from the outset, enhancing monetization and user experience. He emphasized the importance of designing games with advertising in mind for a more organic inclusion, which varies by game genre. Dao cited the collaboration between The Sims 4 and Coach as a successful example of unobtrusive brand integration. He also mentioned EA's launch of EA Advertising, a platform to facilitate brand advertising within its games, reflecting EA's commitment to innovative advertising strategies.

AppWizard

July 17, 2026

EA vice president of advertising says game ads are a ‘huge opportunity’, but it ‘has to make sense for the game’

Electronic Arts (EA) has announced a new advertising platform aimed at integrating in-game ads in a way that feels organic and beneficial for both players and brands. EA's vice president of advertising, Alexander Dao, highlighted the importance of designing advertising experiences from the outset to create a native feel and allow for greater brand participation. He emphasized the need for standardization in advertising practices, particularly regarding viewability standards and reporting metrics, to ensure consistency and accountability in advertising investments. EA recently collaborated with Coach to offer nine free branded items in The Sims, based on player surveys about brand preferences. Dao expressed a desire to balance commercial interests with player satisfaction, noting concerns about advertising potentially detracting from the gaming experience.

AppWizard

July 4, 2026

Dragon Age setting creator David Gaider is pitching a heist RPG that’s ‘make or break’ for his studio

David Gaider, the creator of Thedas and the Dragon Age series, is developing a new RPG centered on a crew of rogues performing heists. He chose not to engage with Dragon Age: The Veilguard, released in 2024, due to concerns over the challenges faced by the team and constraints from Electronic Arts. A review by PC Gamer praised The Veilguard but noted a lack of ideological conflict, which Gaider believes is essential for character agency and authenticity in games. He critiques the trend of creating agreeable companions, advocating for complex characters that resonate with players. Gaider expresses uncertainty about his new project but desires to focus on creativity rather than studio management pressures. He is open to revisiting the Dragon Age franchise, envisioning a return to its roots with darker storytelling.

AppWizard

June 30, 2026

ESA Lobbyist Calls Private Minecraft Servers Illegal During Hearing

Jennifer Gibbons, Vice President of State Government Affairs at the Entertainment Software Association (ESA), stated during a California State Senate hearing that community servers for Minecraft and Call of Duty are "illegal" and equate to "piracy." She mentioned that the ESA has pending lawsuits against private servers and that the United States Trade Representative (USTR) has identified some private servers as notorious markets for piracy. Gibbons' comments were challenged by Assemblyman Chris Ward, who noted the existence of community servers for both games. An ESA representative later clarified that Gibbons was responding to a complex question and that private servers hosting copyrighted content without authorization infringe on the intellectual property rights of game publishers. The ESA reported a total revenue of ,614,556 in the fiscal year ending March 2025, with ,804,681 from member dues.

AppWizard

June 22, 2026

Eidos Montreal founder says modern execs are driven more by spreadsheets than passion for games

Stephane D'Astous, founder of Eidos Montreal, discussed the significant changes in the gaming industry over the past 15 years, noting that the major players have shifted, with Tencent becoming a dominant force. He highlighted the unexpected challenges faced by Electronic Arts, which he suggested was once at risk of being acquired. D'Astous expressed concern about the industry's current state, attributing some challenges to the financial influx during the Covid-19 pandemic, which led to questionable project funding. He emphasized the unrealistic expectations placed on executives, citing his own experience of being asked to create a high-quality game within limited resources and time. The current industry atmosphere is characterized by a focus on revenue generation, which he believes hinders risk-taking and passion-driven development.