EA CEO Andrew Wilson stated that AI is intended to enhance existing roles in the gaming industry rather than replace them. He emphasized that AI serves as a tool to improve productivity, particularly in routine tasks, and mentioned that EA is hiring more quality assurance (QA) staff than ever before, with 85% of QA work being supported by machine learning or AI-driven algorithms. Despite recent layoffs at EA, including teams involved in the development of Battlefield 6, Wilson maintains that AI's role is primarily augmentation. However, the company faced criticism after allegations that AI was used to generate artwork for a premium bundle, raising concerns about the impact of AI on employment in the gaming sector.