fraud prevention

AppWizard
October 30, 2025
Google is implementing changes to Android app distribution and billing in the U.S. following a federal court injunction related to the Epic Games antitrust case. This allows Android users to see links within apps directing them to external websites, alternative app stores, or merchant purchase pages, enabling various payment methods beyond Google Play Billing, such as credit cards, PayPal, and direct merchant checkouts. Developers can now promote their own stores and route transactions through any payment processor, potentially offering lower prices or promotional offers. This policy shift applies only to U.S. app users, with existing policies remaining in place for other regions. Historically, Play Store fees were as high as 30%, but the new ability to transact outside the Play Store may lead to cost savings for consumers and increased investment in user acquisition and content development by companies. Developers are expected to experiment with pricing strategies, including web-only introductory rates and loyalty discounts. Google must now compete for developer loyalty based on service quality rather than just platform policies. User trust and safety remain priorities for Google, which will continue to enforce measures to deter scams and harmful applications. Developers will need to implement secure transaction flows and recognizable domains to maintain user confidence. Key questions for the future of the U.S. Android app ecosystem include whether consumer prices will decrease, if major brands will adopt external checkout strategies, and how Google will enhance discovery and compliance tools for developers.
AppWizard
February 2, 2025
In 2024, Google blocked 2.36 million potentially dangerous Android apps from the Play Store, including those that breached policies or were flagged as malicious through AI-assisted reviews. New security features included improved biometric authentication and passkeys. AI-driven threat detection technology automated 92% of human assessments, enhancing the identification of malicious apps. Google expanded its Play SDK database with 80 new reliable SDKs and prevented 1.3 million apps from accessing sensitive user information. The Play Protect system detected over 13 million new malicious apps from outside the Play Store. Google expanded its untrusted APK installation blocking system to Brazil, India, Nigeria, and South Africa. Recommendations for users included installing apps from trusted sources and regularly reviewing app permissions.
AppWizard
December 24, 2024
Russia's Digital Development Ministry and the federal censorship agency Roskomnadzor are considering changes to the regulation of voice calls through messaging apps to address rising fraud. They are evaluating a potential ban on such calls or restrictions on those originating from abroad, as around 40% of calls through these platforms are fraudulent, with 70% traced to foreign numbers. Telecom operators have expressed concerns about their inability to block these calls independently and are seeking collaboration with Roskomnadzor and messaging app developers. Roskomnadzor has the technological means to block calls if apps violate Russian law, but the Digital Development Ministry is not currently drafting regulations to restrict voice traffic on messaging apps and remains open to industry proposals.
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