Xsolla Empowers U.S. Mobile Game Developers with External Purchase Links on Google Play
LOS ANGELES, October 29, 2025 – Xsolla, a global video game commerce company, has announced its ability to facilitate external purchases for Android developers in the United States following Google’s recent policy updates.
Starting October 29, 2025, developers in the U.S. can now include external purchase links in their Google Play games, marking the end of long-standing exclusivity and enabling more flexible direct-to-consumer monetization strategies.
With this transformative change, Xsolla’s Buy Button and Web Shop solutions offer compliant pathways for developers to diversify their mobile commerce, strengthen player relationships, and optimize revenue. For years, Android game developers have been restricted to using Google Play’s in-app billing system for transactions. This policy shift allows developers to direct players to secure web-based checkout flows under their own brand and business logic.
Xsolla’s Web Shop serves as a full-service e-commerce storefront for selling virtual items, currency, and bundles outside the app store ecosystem. Developers retain ownership of customer data and can utilize marketing tools, loyalty programs, and promotions to enhance player connections.
“Google’s update provides developers with the opportunity to take charge of their mobile commerce,” said Chris Hewish, President of Xsolla. “Our solutions empower studios to connect directly with players, accelerate their operations, and retain more revenue. This marks a significant step towards a more open and equitable mobile gaming environment.”
The inclusion of external purchase links in Android games represents a major industry shift, following Apple’s similar move in select regions. This evolution on Android reflects the global trend towards more open mobile ecosystems, offering developers the chance to build direct relationships with consumers and optimize revenue through flexible pricing and global payment options.
Xsolla’s global infrastructure in payments, tax and compliance, fraud prevention, and player fulfillment positions developers to swiftly adopt external purchase strategies securely.
Developers interested in leveraging Google’s new policy can utilize Xsolla’s Buy Button and Web Shop solutions for fast integration and global scalability. Learn more at: xsolla.blog/android-dev
About Xsolla
Xsolla is a global commerce company that provides tools and services to help developers navigate the challenges of the video game industry. From indie to AAA, companies partner with Xsolla to fund, distribute, market, and monetize their games. Headquartered in Los Angeles, California, Xsolla has assisted over 1,500 game developers in reaching more players and expanding their businesses worldwide.
For more information, visit xsolla.com
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Contacts
Media Contact
Derrick Stembridge
Vice President of Global Public Relations, Xsolla
d.stembridge@xsolla.com
