public relations Archives

AppWizard

July 12, 2026

Elder Scrolls Online studio echoes id Software, claims to now be the same size it was 10 years ago following Xbox layoffs

ZeniMax Online Studios has experienced a significant workforce reduction, returning to headcount levels similar to those from 2015-2018, following layoffs of 213 and 136 employees, with an additional 62 positions cut in 2025 after the cancellation of the MMO Blackbird. Senior developers, including Brandon Adler, have expressed concerns about perceptions of the studio's talent pool amidst these changes. The layoffs at ZeniMax and id Software were strategic responses to the evolving game development landscape. Other companies like Bungie and BioWare have also seen similar workforce adjustments without necessarily improving productivity or creative output. There are concerns that this narrative may be used as a public relations strategy by Microsoft, potentially perpetuating negative stereotypes about laid-off employees.

Tech Optimizer

July 6, 2026

‘This creates a misleading impression of safety’: Experts warn of hackers hijacking legitimate news websites and reviews to drum up publicity

Check Point Research has identified a public relations-style campaign by hackers to distribute a Rust clipboard hijacker disguised as legitimate software, targeting both Windows and macOS. The malware monitors clipboard activity for cryptocurrency wallet addresses and replaces them with those of the attackers, leading victims to send funds to the hackers. The threat actors use a phishing page as a hub, promote projects on GitHub and SourceForge through fake accounts, and operate a YouTube channel with AI-generated narrators to create a false sense of credibility.

AppWizard

July 6, 2026

Another self-own for Sony: Marvel Tōkon’s PC version is unavailable in over 100 countries thanks to our old friend PSN again

Sony's upcoming release of Marvel Tōkon has been region-restricted on Steam in 132 countries, including Pakistan, the Dominican Republic, Morocco, Egypt, Fiji, Jamaica, Monaco, and Vatican City. This follows previous actions by Sony, such as the PSN account requirement for Helldivers 2, which affected playability in regions without PSN access. An open beta for Marvel Tōkon is scheduled from July 24 to July 26 on PC and PS5, featuring characters like Blade, Ghost Rider, Loki, and Deadpool.

AppWizard

June 17, 2026

“Valve has a customer for life”: Dad says Valve sent him a free Steam Deck case after his newborn threw up on his original

A Reddit user recounted an incident where his newborn child damaged an official Steam Deck case. He contacted Valve support to purchase a replacement, expressing his preference for the official case. Valve unexpectedly sent him a free replacement without any prompting. This gesture strengthened his loyalty to the brand, highlighting the importance of exceptional customer service. The incident occurred amid a recent price increase for the Steam Deck, making the free replacement a strategic public relations move to maintain customer goodwill.

AppWizard

June 15, 2026

Soulslike Game The Relic: First Guardian Sets July 31 PC and PS5 Launch, with Xbox and Switch 2 to Follow

Publisher Perp Games and developer Project Cloud Games announced that The Relic: First Guardian will be released on July 31 for PC (Steam) and PlayStation 5, moving up from its initial 2025 release date. Ports for Xbox Series S and X, as well as Nintendo Switch 2, are expected later in the summer. An exclusive retail version for PlayStation 5 will be available on September 4. The game is set in the world of Arsiltus, where players act as a First Guardian to combat a blight. It features over 70 boss encounters, five weapon types, and twelve skill trees, allowing for personalized builds. The stamina system is designed for dodging and blocking only, freeing players to attack without resource constraints. Progression is based on collectible items called Relics, which offer over 70 passive effects that enhance combat dynamics. PC system requirements have not yet been disclosed.

Winsage

June 9, 2026

Hybrid AI Agents, Orchestration, and the Real Reason Microsoft is Fixing Windows 11 ⭐

Over the past weekend, the author reviewed session videos from Build 2026, focusing on Windows 11. The sessions were categorized into three areas: Windows app development, developer productivity, and agentic AI. The introduction of hybrid agents, which combine local AI sub-agents, was a notable development. Microsoft's partnership with Qualcomm led to the launch of Windows 10 on Arm-based PCs branded as Always Connected PCs, which evolved into Copilot+ PCs with Nuvia-powered chips for Windows 11. The Copilot+ PCs emphasize on-device AI experiences through powerful neural processing units (NPUs). The introduction of second-generation Snapdragon X2-based PCs is underway, although adoption is slower than expected. Microsoft confirmed that Windows 11 will integrate AI agents, including local AI agents and hybrid agents. The capabilities of local AI models are being enhanced, and Windows AI APIs will now support CPUs and GPUs. New Nvidia chipsets will enable large language models to run locally on PCs. The orchestration of local and cloud AI components is essential for efficient AI workload management. Microsoft is addressing user pain points to support a robust local foundation for hybrid AI, aiming to improve Windows 11 overall.

Winsage

June 5, 2026

Microsoft dropped Copilot+ PC branding for Windows 11’s most powerful AI laptop, and nobody complained

In May 2024, Microsoft launched Copilot+ PCs featuring local AI acceleration and Qualcomm's Snapdragon X Elite chips. However, during the introduction of the Surface Laptop Ultra, powered by NVIDIA’s RTX Spark platform, Microsoft did not mention the Copilot+ branding. The Surface Laptop Ultra is described as the most powerful AI-centric Windows laptop, yet it lacks the Copilot+ label, raising questions about the branding strategy. Initially, Copilot+ PCs were marketed as the fastest and most intelligent Windows PCs, requiring specific hardware specifications. The Recall feature, intended as a "photographic memory," faced privacy issues, leading to its retraction and redesign. In 2025, Microsoft integrated Copilot into various Windows applications, resulting in user backlash and a decline in the brand's perception. The Surface Laptop Ultra is confirmed as a Copilot+ PC internally, but Microsoft chose not to use the branding publicly, likely due to NVIDIA's branding interests. Additionally, inconsistencies in hardware requirements for Copilot+ PCs have created confusion among consumers. Microsoft may need to consider a rebranding of Windows as it focuses on local AI development and improving performance.

Winsage

May 7, 2026

Windows 11 pulls back AI as Microsoft plans to remove Copilot where it doesn’t meet its promise

Microsoft is shifting its approach to AI features, particularly with the Copilot tool. Xbox CEO Asha Sharma announced plans to retire Copilot on mobile and halt its development on consoles, a move supported by Jacob Andreou, the Executive Vice President of Copilot. This decision aligns with Microsoft's commitment to improving Windows quality and reducing AI overload, as indicated by the removal of the "Ask Copilot" button and the rebranding of the Copilot logo in applications. Despite challenges faced by Windows 11, including bugs and performance issues, Copilot has seen success in the enterprise sector, with over 20 million subscribers. The launch of Apple's MacBook Neo has further pressured Microsoft to enhance Windows quality. Moving forward, Copilot is being repositioned as an enterprise tool rather than a consumer-facing product, while Microsoft continues to develop AI capabilities for corporate use.

Winsage

May 6, 2026

Microsoft confirms Windows 11’s File Explorer is sluggish, and preloading isn’t the only fix coming

Microsoft has increased its public relations efforts to highlight enhancements in Windows 11, announcing performance and reliability fixes following an update from Marcus Ash, the Windows Insider lead. Tali Roth, Microsoft’s Head of Product for Windows Shell, addressed user dissatisfaction with the preloading of File Explorer, which is seen as a resource-intensive solution that does not resolve underlying performance issues. Critics argue that while preloading improves initial launch times, it consumes an additional ~35MB of RAM and does not eliminate delays in folder navigation and other functions. In response to the criticism, Roth explained that Microsoft employs a multi-faceted strategy for improving File Explorer, which includes targeted optimizations to the launch sequence, removing unnecessary processes, and addressing deeper foundational issues. These improvements are being rolled out incrementally, with recent Insider builds showcasing enhancements like reduced visual glitches and a modernized Properties dialog.

AppWizard

April 23, 2026

Binance’s Android app is quietly running TikTok and WeChat SDKs alongside 13 other trackers

Security researchers have found that the Binance Android app includes SDKs from ByteDance and Tencent, along with 13 additional third-party trackers. This raises privacy concerns for users, as the TikTok SDK collects device fingerprints, behavioral signals, and potentially clipboard data, while the WeChat SDK adds functionalities not necessary for a financial trading platform. The incorporation of these SDKs could expose sensitive financial information. Under EU GDPR and FTC regulations, undisclosed telemetry in financial apps may be considered deceptive trade practices, potentially leading to regulatory repercussions for Binance. Users are advised to revoke permissions from the app or switch to the browser-based platform. The situation could prompt regulatory scrutiny and audits of cryptocurrency asset management apps.