Ross Burton's analysis examined 9,879 games released between January and October 2025, revealing that 17.9% of these games openly acknowledged their use of AI technology. Notable titles like Clair Obscur and Crimson Desert have successfully utilized AI in their development, while discussions about AI usage have overshadowed the new Crazy Taxi game. High-profile figures, including Epic Games CEO Tim Sweeney, oppose the need for disclaimers regarding AI use, and major studios like Sony continue to invest heavily in AI technologies.