Valve has announced the discontinuation of its physical Steam gift card program in retail stores globally due to ongoing issues with scammers exploiting these cards for fraudulent activities. All retail stock is expected to be depleted by the end of 2026. Scammers have been using these cards to siphon funds from victims, often impersonating officials or agencies. Valve has implemented measures to combat these scams but has decided to terminate the retail gift card program. Retailers will sell their remaining inventory but will not restock physical gift cards. Customers can still use existing gift cards on Steam, and digital gift cards will continue to be offered. Consumer protection agencies warn that fraudsters will continue to exploit gift cards from various brands.