Valve has announced a significant shift in its payment options for Steam users, marking the end of an era for one of the platform’s most enduring features. According to an update on the official Steam support page, the company will discontinue the sale of physical Steam gift cards by the conclusion of 2026. This decision means that retail stores will no longer restock these cards, with existing inventory expected to be depleted by the end of this year.
For customers who currently hold Steam gift cards, there is no immediate cause for concern. These cards will remain redeemable at any time, provided that users adhere to applicable local laws. This ensures that those who have invested in gift cards can still enjoy their benefits without interruption.
Digital Alternatives Remain
While the physical gift cards are being phased out, Valve is not entirely eliminating the gifting option. Users who wish to share Steam Wallet funds can still purchase and send digital gift cards directly through the Steam platform. This shift reflects a broader trend towards digital transactions, aligning with consumer preferences for convenience and immediacy.
In a related development, Valve is also implementing a reservation-based system for its newly launched Steam Controller, a move aimed at curbing the practices of scalpers and automated bots. Priced at , the controller sold out rapidly following its pre-order release, with some units appearing on resale platforms like eBay for inflated prices reaching up to 0. To prioritize genuine customers, Valve has restricted reservations to eligible Steam accounts that demonstrate a solid purchase history and good standing, ensuring that those who truly want the product receive it without interference from resellers.