Valve will discontinue the sale of physical Steam gift cards by the end of 2026, with retail stores expected to deplete existing inventory by the end of this year. Current holders of Steam gift cards can still redeem them at any time, following local laws. Users can still purchase and send digital gift cards through the Steam platform. Additionally, Valve is implementing a reservation-based system for its Steam Controller to prevent scalping, restricting reservations to eligible Steam accounts with a solid purchase history.