game publishers Archives

AppWizard

July 8, 2025

Stop Killing Games takes action against gaming giants

The gaming industry has seen a trend of game cancellations from major companies like Electronic Arts and Ubisoft, leading to frustration among gamers. In response, a grassroots initiative called Stop Killing Games has launched a petition that has collected nearly 1.3 million signatures, urging game publishers to fulfill their commitments to consumers. The organization raises legal concerns about publishers marketing expensive games without clear longevity, likening it to planned obsolescence, which undermines customer trust and complicates digital game preservation. They aim for the European Union to enact laws that strengthen consumer rights, potentially allowing defunct games to remain accessible through private servers, with hopes that similar protections could extend to the United States.

BetaBeacon

May 28, 2025

Apple’s new gaming app could do what Google Play Games never did

Apple is planning to launch a new gaming app that will be preinstalled on iPhones, iPads, Macs, and Apple TVs. The app will centralize user activity, achievements, leaderboards, communications, and more, as well as promote Apple Arcade. The app will also support third-party titles downloaded outside the App Store on Macs.

AppWizard

April 18, 2025

Rokky interview: tapping global PC markets

PC game publishers are seeking innovative revenue enhancement methods and new audience engagement. Rokky, founded in 2009, has grown from five to around 60 employees and offers a distribution platform that connects game publishers with various digital storefronts, focusing on markets outside Europe. The company collaborates with publishers for content and engages stores for sales, easing the burden on publishers managing multiple relationships. Rokky highlights the potential of untapped markets in China and Asia, where traditional advertising is restricted. They have established connections with local marketing agencies and influencers to navigate these challenges. Andreev advises leveraging influencer partnerships for marketing in China, emphasizing the importance of social media. The grey market poses challenges for publishers, where game keys are resold at inflated prices across regions. Rokky suggests region-locking keys and adjusting pricing strategies based on local economic conditions to mitigate revenue loss from cross-border sales. Andreev envisions a future shift towards seamless activation processes, moving away from traditional key-selling methods to instant activation upon purchase, enhancing the user experience.

AppWizard

April 14, 2025

“Video games franchises are now ripe for the picking” – why A Minecraft Movie could lead to games taking over Hollywood

A Minecraft Movie was projected to generate between million and million during its opening weekend in the United States but instead earned million and surpassed the 0 million mark globally by its second weekend. The film's success is attributed to its built-in audience, the popularity of Minecraft with over 300 million copies sold, and a star-studded cast including Jack Black and Jason Momoa. It was released in April 2025, strategically timed for spring break with no significant competition. The film's open-ended narrative appealed to both fans and newcomers, despite mixed reviews from critics. The success of video game adaptations, including the Mario movie, indicates a shift in how studios approach this genre, although experts caution that not all adaptations will succeed and emphasize the importance of respecting the source material.

AppWizard

March 25, 2025

Report: Publishers preparing to bump games to miss GTA 6

Game publishers are adjusting their release schedules in anticipation of Grand Theft Auto 6, which is expected to launch in 2025, likely in the autumn. Executives express concerns that Rockstar's titles dominate consumer attention and spending, making it challenging for new games to succeed. There is a preference among publishers to avoid releasing games close to GTA 6, particularly around late October or early November, to prevent competing directly with it.