gaming industry Archives

AppWizard

July 20, 2026

Gears of War’s creator is considering returning to game development, but whatever he makes won’t be PvP like his last efforts: “Good look to anyone in that space.”

Cliff Bleszinski, known for creating the Gears of War franchise, is considering a return to game development after an eight-year break following the closure of his studio, Boss Key Productions, in 2018. During his time away, he wrote an autobiography, produced a Tony Award-winning musical, and addressed his alcoholism, which included a hospitalization earlier this year. He expressed a desire to create characters and worlds again, focusing on player-versus-environment (PvE) experiences rather than PvP multiplayer games. Although he has not disclosed specific projects, he indicated that he is inspired and open to new creative endeavors in the gaming industry.

AppWizard

July 20, 2026

Steam Week in Review: Take cover, because it looks like more than half of Steam games will have an AI-disclosure by 2027-2028

In June 2017, Valve introduced Steam Direct, changing the platform's game release process from manual curation to a more open system. Before this, game releases were limited, with only one month—December 2016—exceeding 500 releases. By February 2025, monthly game launches on Steam surpassed 1,500. A study by Sulka Haro analyzed around 53,600 Steam titles released between mid-2023 and mid-2026, noting that in 2024, 10.9% of new games included an AI disclosure, rising to 19.9% in 2025, and reaching 30.8% by July 2026. Non-AI flagged launches increased from about 1,030 to around 1,320 per month, while AI-flagged launches grew from approximately 13 to about 530 monthly. Projections suggest that by 2027 or 2028, nearly half of all games on Steam will have an AI flag. Despite the increase in AI-flagged titles, many struggle financially and receive mediocre reviews. The gaming industry is seeing a rise in generative AI technologies, particularly in management simulation genres. Recent notable releases on Steam include Granblue Fantasy: Relink and Palworld, with anticipation for Star Wars Zero Company on August 27.

AppWizard

July 20, 2026

Minecraft 26.3 Snapshot 4 brings SDL3, and prefers Wayland on Linux

Minecraft 26.3 Snapshot 4 is currently available for testing, featuring a transition from the GLFW library to the SDL3 library, which is expected to improve window management, input handling, and platform integration. The update introduces Borderless Fullscreen as the default setting, allowing players to switch between Borderless and Exclusive Fullscreen modes without restarting the game. For Linux users, the game now prefers Wayland natively when available, moving away from the older X11/XWayland framework. The release date of Minecraft is 8th November 2011, and it supports native Linux.

AppWizard

July 19, 2026

Cliff Bleszinski says ego played a role in LawBreakers’ failure: ‘People are loyal to the game, but they’re not necessarily loyal to the person’

LawBreakers, released in 2017 by Boss Key Productions, was a commercial failure and was shut down a year later. Cliff Bleszinski, co-founder of Boss Key, attributed some of the game's lack of success to his desire to establish the company as a distinct entity, which led to missed collaborative opportunities, including not working with Rod Fergusson from Gears of War. Bleszinski remains passionate about game development and expresses a desire to create characters and worlds that resonate with players.

AppWizard

July 18, 2026

Retiring Valve programmer says ‘at least one’ of the studio’s beloved game modes was made in secret to avoid pushback from peers

Programmer Christopher Green has had a long career in the gaming industry, working on titles such as Amiga's Flight Simulators, Ultima Underworld, and Magic: The Gathering Online. He has worked at Valve for a total of 16 years, during which he contributed to projects like both Source engines, Day of Defeat: Source, The Orange Box, and both Portal games. Green retired from Valve for the second time recently, having returned in 2023 after a six-year hiatus. He shared insights from his career in a blog post and hosted AMAs on Reddit. Green previously worked at Leaping Lizard Software, where he helped develop Magic: The Gathering Online. He noted that Valve's work culture allows for personal projects, but newcomers may face challenges if their ideas deviate from mainstream expectations. His retirement announcement included details about his home office setup, which features advanced technology, and he expressed enthusiasm for pursuing personal projects, likely to be shared on GitHub.

AppWizard

July 18, 2026

Does anyone know how to drive this thing?

Sony Interactive Entertainment plans to cease physical disc production by 2028, transitioning to a model reliant solely on digital distribution for new PlayStation games. The company has canceled eight out of twelve planned live-service projects by 2025, while CEO Hideaki Nishino remains committed to pursuing live-service opportunities. Microsoft has experienced significant financial losses and layoffs under CEO Phil Spencer, leading to a restructuring under new CEO Asha Sharma. Layoffs have affected studios like Bethesda and ZeniMax, raising concerns about ongoing project viability. The gaming industry is facing a trend of layoffs and employment uncertainty, impacting production times and budgets. Companies like Capcom and Larian, which prioritize employee retention, are experiencing success, while major publishers focus on short-term gains over long-term studio health. Successful game launches indicate a demand for quality standalone games, but there is reluctance to invest in new ideas due to a fixation on perpetual revenue streams.

AppWizard

July 17, 2026

EA believes that planning for in-game advertising placement should be done during the development stage

Alexander Dao, Vice President of Advertising and Sponsorship at Electronic Arts (EA), discussed the strategic advantages of integrating advertising into console and PC games from the outset, enhancing monetization and user experience. He emphasized the importance of designing games with advertising in mind for a more organic inclusion, which varies by game genre. Dao cited the collaboration between The Sims 4 and Coach as a successful example of unobtrusive brand integration. He also mentioned EA's launch of EA Advertising, a platform to facilitate brand advertising within its games, reflecting EA's commitment to innovative advertising strategies.

AppWizard

July 17, 2026

PC Gamer Finds Clever Way to Turn Steam Games Into Physical Cartridges

A PC gamer has converted select titles from their Steam game library into physical cartridges using spare 2.5" solid-state drives (SSDs). This reflects a trend among users wanting to preserve gaming experiences in a tangible format, despite the shift towards digital-only releases in the gaming industry. Steam has been a leading platform for PC games for over twenty years, with most titles now available only in digital form. The custom cartridge system created by the gamer highlights the efforts of enthusiasts to maintain a connection to their favorite games and preserve their gaming heritage.

AppWizard

July 17, 2026

EA vice president of advertising says game ads are a ‘huge opportunity’, but it ‘has to make sense for the game’

Electronic Arts (EA) has announced a new advertising platform aimed at integrating in-game ads in a way that feels organic and beneficial for both players and brands. EA's vice president of advertising, Alexander Dao, highlighted the importance of designing advertising experiences from the outset to create a native feel and allow for greater brand participation. He emphasized the need for standardization in advertising practices, particularly regarding viewability standards and reporting metrics, to ensure consistency and accountability in advertising investments. EA recently collaborated with Coach to offer nine free branded items in The Sims, based on player surveys about brand preferences. Dao expressed a desire to balance commercial interests with player satisfaction, noting concerns about advertising potentially detracting from the gaming experience.

AppWizard

July 16, 2026

Modern Warfare 4 lead isn’t scared of the GTA 6 black hole: ‘It’s a little head-to-head, that’s great’

Grand Theft Auto 6's anticipated release has influenced the gaming industry, prompting publishers and developers to adjust their release strategies. Call of Duty's upcoming Modern Warfare 4 is set to launch in late October, moving away from its usual November release to avoid competition with GTA 6. Mark Grigsby from Infinity Ward stated that the team is focused on delivering a quality experience rather than feeling pressured by GTA 6. Game journalist Morgan Park, after experiencing Modern Warfare 4's multiplayer, expressed optimism about its gameplay, noting improvements over Modern Warfare 2. The competition between these titles is expected to impact the gaming industry's future.